#divinalatina

Last summer, we successfully matched superstar gamification startup Plyfe with one of Unilever’s most important Hispanic marketing initiatives, Divina Latina. Divina Latina was looking for new, innovative ways to increase audience engagement and participation on Facebook and Twitter — and with Plyfe’s magic touch, brand engagement rates exceeded all benchmarks, with over 86% of game challenges completed. The platform also proved to drive product interest and education, video consumption, repeat participation, and inspired 8% of players to share with friends.

Now, Plyfe’s back to talk lessons learned from their brand partnership, where they are now, and where it all began… Evol8tion’s startup database! 

*Disclosure: This is a compensated campaign in collaboration with Unilever and Latina Bloggers Connect. As always, all opinions are my own.

While I like to call myself a blogger, I like to specifically identify myself as a style blogger. As such, it’s only obvious that I like to Be Red Carpet Ready at all times; it comes with the territory. Don’t get me wrong, with the duties of the a new mom there are many days where you can find me in leggings, a tee, a high topknot, and morning breath at four in the afternoon, so my getting ready routine must be simple and on point. This is where Divina Latina products available at CVS have become my go-to products of choice! 

I am always searching for good skincare products that don’t cost an arm and a leg but also pack a punch with how effective they are. I’ve recently come by POND’s Luminous Collection wet cleansing towelettes and might I say I’m a convert! They are perfect for wiping off the sweat and grime after an intense workout and also for nights where I don’t have time to wash my face but still need to remove my makeup. The quilted texture of the towelettes makes it easy to wipe the day off, while still keeping my skin moisturized and radiant. A winning combination in my book!

For those days where a five minute shower is all I can squeeze in, I’d been searching for a product that helps me smell like I live in a garden and  Caress’ Tempting Whisper body wash does just that! The sophisticated floral scent of white peony with the fruity accent of red plums, um SMELLGASM! After a quick shower my entire bathroom smells like a garden of fresh flowers, who doesn’t love that?

Divina Latina products are now eligible for ExtraBucks at your local CVS. Winning!! Any place where I can save a little extra mula is a good place in my book! Knowing that for every $50 I spend on beauty products gets me $5 ExtraBucks is music to my recessionista ears.