Deep integration of digital is changing retail. Here’s a few highlights from the new Nordstrom flagship:

The 7-story store in the heart of the nation’s fashion capital features the Nordstrom norms — top brands; good customer service; food and drink (seven restaurant and bar options!); on-site tailoring; etc.

Technology is sprinkled throughout, such as the augmented reality lipstick finder or the phone charging stations. There is a focus on picking up online orders, which have become a key part of Nordstrom’s growth strategy.