#philly interactive

Just Add Data: Smarter Advertising Through Digital

Presented by PhIMA: Tuesday, May 15, 2012 | 6 - 9pm

The HUB | 2929 Arch Street, Mezzanine Level, Philadelphia, PA 19104

Does the strategic use of data help businesses evolve their marketing tactics? How might the success or failure of an initiative be steered before it even reaches market? What role can data insights play in the creative process? Learn from key stakeholders from all corners of the digital media eco-system as they discuss how advances in data management are helping make audience targeting more accurate, user experiences more enjoyable and marketing delivery more accountable.