With the unprecedented growth of data from sensors, including human sensors working through VGI, the main obstacles shaping the access and use of Local Spatial Knowledge (LSK) are the ethics of participatory practices. Greater access to, and supply of, VGI will not improve the depth of knowledge or insight into local contexts, and not necessarily, even the breadth of inputs. It might instead bias LSK identification and flows towards the most active and connected members in the community. This is already a recognized issue with PGIS and other participatory processes which are open to ‘elite capture’ and manipulation. Another challenge to the PGIS ‘slow, small, and intense’ approach comes from the ubiquity of cheap sensors; there is a concern that only evidence backed up with instrumental information (e.g. bodycams providing images with GPS and time stamp) will be considered suitable by higher authority decision-makers. Ethical facilitation is needed to guide the ownership and confidentiality of LSK in a connected world where this knowledge and the metadata of its distribution are increasingly valued (only) for their direct marketing potential. PGIS offers rich, culturally sensitive and situated LSK, and it is essential to maintain the value of this knowledge against the challenge of big data (VGI) being treated as more ‘scientific’.