New Post has been published on http://wrightwaydigital.com/blog/safeway-envisions-future-without-print-ads/2245

Safeway envisions future without print ads

Safeway, the 5th  largest supermarket chain in America (used to be connected to the former UK supermarket chain before being sold in 1987)

has been doing its best to eliminate print advertising in favor of more personalized digital ads.

The fifth largest grocery player in North America spent $20 million on newspaper ads through November of 2012. A huge drop off from the $33 million spent on newspaper ads in 2010.

“As people become more digital, there’s an opportunity, which we’re working hard at, to actually get out of the paper ads and make the ad itself personalized for every household,”  – CEO Steve Burd (quoted during a fourth quarter earnings call with analysts.)