Surely Iâm not the first one stating this, thinking about how many of us had been inactive for months, maybe years. I observed how the dashboard went from bubbling, never ending photosets of pens-cups of coffe-fancy notes, to the same repetitive masterposts reblogged ad nauseam.
The famous bloggers from then are still famous now, probably even more. They keep the community updated with new resources centered around planning and organisation, which I confess Iâve used many times. So this is not a drag. They are, no doubt, the content creators. But does it mean that the community is growing or getting more creative? Being helpful? From my point of view, no way.
The studyblr phenomenom was really a thing back in 2014. Lots of individuals, esentially women, shared their progress as they prepared for their A levels, GCSEs and applications. Inspiring, hard-working individuals who were motivated to discuss their experiences in school and uni, willingly to show how studying can be fun and, yes, aesthetic. Because all about social media is about aesthetic and followers, especially Tumblr and Instagram. The difference from this to other fandoms was the support from this community. It was seemingly non-toxic.
I myself reblogged many times aesthetically pleasing photos, as many of us. Beautiful ultrabooks with Momentum backgrounds, warm lightning through the window. A mess of strategically placed notes, handwritten and colourful, messing on the table. Next the succulent there was a delicious latte and a set of Zebra pastel markers ready to be used. At first I was in awe, trying to emulate these inspiring lifestyles that screamed academic success. Hermione Granger and Rory Gilmore were the epitome of the perfect student and the role model of every stuyblr to be. Nonetheless, already then people was suspicious that the perfect and inspiring studyblr world was not that perfect.
A few posts started to circulate concerning the increasing obsession towards artistic notes and studyspo. For those who arenât familiar with the term, studyspo refers to the meaningless beautiful photos I detailed before. Both were inspiring and pretty, but didnât add any valuable information and overloaded dahsboards. There existed the notion that to be a succesful user you should hoard a variety of expensive stationery items, along with neat handwritten notes. Bullet journals where more like an artist notebook, far from the minimalist and simple view that its creator wanted. Definitely, a materialistic feeling surrounded the studyblr posts and it was troubling part of the community.
The problem got bigger, indeed. Masterposts borned as an effective way to collect different instructional posts regarding the same topic, such as languages, mathematics, basic health advice and so on. However, they started to spread like studyspo and clogged again the dahsboards with the same posts, on and on. Masterposts had a good reputation in the community and were easy to create, so users used it to grow their audience. The result? What we have now.
The community was cracking. The tags once useful were flooded with porn and unrelated topics, as the popularity of the studyblr phenomenom drew the attention of press and mass media. The appblr and high school students had grown up and lacked time to renovate the content flow, as they moved to university. Although the community was raising their voice against perfectionism, the portrait of the high-achieving, sleep deprived student was still the trend. Tumblr decreased in popularity and Instagram seemed a better option to gain a solid fanbase, because, you know, who doesnât have an insta?
We can say, as 2017 is ending, that studyblr is no longer what it used to be. It has plateaud and itâs trapped into old clichĂŠs. Is that what we should expect from the possibly most educated community of Tumblr? The stagnation? The lack of creativity? The classism?
Being back here, after all this time, itâs like staring down the ruins of an ancient civilization. A nostalgic mist floats around. But, be that as it may, some of my favourites are still active. Is that a light of hope? If it is, it may be flickering, almost extingishing. It is our turn to change what we donât like, what it is outdated.
Letâs engage in discussions. Letâs focus on getting a more realistic and rich posting. Letâs embrace the knowledge. Letâs make it ours.














