#performanyc

In conjunction with Nora Turato’s Performa Biennial performance “Cue the Sun” (Thurs. 11/9 & Fri. 11/10), Arts & Design has partnered with Performa to present Turato’s text-based digital graphics across the 52 screens at Fulton Center. The graphics include short pieces of text excerpted from the performance script, which Turato describes as “signs from the universe.” Drawing from the methodology of wellness gurus, personal development coaching, and other self-improvement principles, the artist considers what it means to create a personal ideology of betterment via language, gesture, and performance today.

Turato’s original typeface created specifically for the digital commission is inspired by the serif fonts of the Industrial Age, which echo a historical moment that was a time of radical social transformation. Turato was formally trained as a graphic designer, which informs her interest in typography, specifically its ability to influence the viewer subconsciously.

“Cue The Sun” plays for 2 minutes at the top of each hour throughout Fulton Center until December 2023, presented with technical support from Westfield Properties and ANC Sports.