Interesting perspective on why men do not talk about mental health issues.  So far I have posted a lot about society and shaping our perceptions of masculinity through culture. These reasons may be less talked about, but still relevant! 

Men tend to respond to humor more than empathetic or sympathetic messages, maybe advertisements for depression and mental health issues should have men as a target in mind. Men also RESPOND to mental health differently than women do. Men also ask for help with mental health differently; it is not as straightforward as women typically are!