#pepeargell

Today we met Pepe Agell. Happy entrepreneur and Head of International at Chartboost.

The company that is today the largest only game platform with 60k games (new numbers to be released soon), was founded in 2011 by Maria Alegre and Sean Fannan, at Pier 38, a former accelerator in San Francisco. After an incredible growth, the team got funded with 21m lead by Seqouia in 2013, and they just moved in their new office in downtown San Francisco. Say hi to the large T-Rex that greets you after walking through the door.

Pepe shared some very inspiring insight with us.

GLOBAL AND LOCAL

Everything is global today. The AppStores are global and you should be global, too.

If you want to become a global company, start speaking English from moment one, even though there are mainly Spaniards in the team.

And always make sure you still shake hands. 

AT CHARTBOOST CLIENTS ARE PARNTERS

Surprise, Chartboost, just are Waze, doesn’t have a head of marketing. Their best marketing is actually when their clientes = partners recommend them. “You are not selling, you are creating fans”. By solving real problems for the developers and helping them to monetize, their users are massive ambassadors for the brand.

To help the indie community, they have even integrated tools so developers can connect, chat and exchange data and experience.

It’s all about the "developers first” approach: did you know the SDK Burger Challenge? You can actually install the Chartboost SDK faster than eating a burger and they invite developers to proof that. 

TEAM CULTURE & VALUES

As the company was growing they were becoming aware of the importance of values and the culture of the company. Because there should be always just one team. By defining their values, they were defining what it meant to be a Chartbooster. 

Values like “getting shit done” and that “numbers don’t lie” are important lemas that everybody in the company knows.

What is Chartboost’s vision?

They are a revenue platform for developers. They develop ad-technology and are developers helping with in-app purchases. They want to be the company that pays the first check to the developer. 

One last thing?