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As the Diamond – Best of the Show winner of this year’s Pentawards competition, we look at the Air Company brand, product, and packaging, and what made it stand out for our judges. World’s First Carbon-Negative Vodka Brand #pentawards #pentawards2020 #packingdesign #packaginginnovations #packagingguruji (at New York, New York) https://www.instagram.com/p/CGsI-g3Bttt/?igshid=2nwd1v42x12u
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Packaging by Petit Bateau
Working as a storing unit, the previous ‘packaging wall’ was not inciting customers to navigate and discover the collections’ depth. The new packaging design not only dramatically clarifies what’s inside but delivers the brand message of having pioneering these iconic shapes.
Top stickers enable to find easily the right size in new merchandising trays. Back of pack reminds customers what does this legendary brand stand for.
