#peg fitzpatrick

Sosyal Medya Sanatı [İnfografik]

Sosyal medya, pazarlama ve girişimcilik konularına ilgi duyan herkes tahmin ediyorum Guy Kawasaki’nin adını duymuştur. Fakat bugünkü konumuz sadece Guy Kawasaki değil, onunla birlikte ”The Art of Social Media” yani ”Sosyal Medya Sanatı” kitabını yazan, Peg Fitzpatrick. Sosyal medya ve pazarlama ile ilgilenip, Peg Fitzpatrick ismini duymayan var ise hemen blogunu takibe başlayabilirsiniz.

Gelelim…

The Art of Social Media – Book Review

Looking to add a book to your reading list? The Art of Social Media is a social media book written by Guy Kawasaki and Peg Fitzpatrick.

I was fortunate enough to receive an advanced copy of the akbook, but Peg is such a wonderful person that I decided to purchase a hard copy of the book.

The main reason I bought this book was because I know that Peg Fitzpatrick is a social media rock star. She…

To be honest, I’d looked at Instagram as a little fluffy photo app for the college students to post pics on of food, parties and occasionally if we were lucky at least some scenic photography.  It wasn’t until I read Peg Fitzpatrick’s post that I realized the little app’s potential.

From the article…of which you can find the full post of here.  Thank you to @pegfitzpatrick for enlightening me!

Ar…

It takes a team effort to keep make it look like Guy Kawasaki is posting 50 times a day. Here is how they build posts that drive interest and momentum in what they are evangelizing (In this case, Canva.com)

1. Pass the reshare test. - Everything you do should have users want to reshare it to their followers.  Is your content worthy of resharing?  Is it that good they are willing to risk their reputation by sharing it?  GOOGLE+ ripples.  Twitter Analytics.

2. Be valuable.  Information, analysis, assistance, entertainment.  Mix it up and balance it.  The npr model.  Provide value.  Hold telethon once and a while but not constantly.  Even in promotion mode, still mix in others.  Look at canva to find examples.  Balance of curate and create content.

3. Be bold. We have the right to be bold and take a stand. Be careful about the brand but do not be afraid to stand for something.  It makes you more interest and authentic.  You should be pissing someone off.  Block trolls.  It is my swimming pool.  You pee'd in it.  You get kicked out.

4. Be brief.  Fifty character headline. Three sentence body. Active voice. Use bullet points or numbered lists to break up text.  Add 1 hashtag on twitter, up to 3 on others. Create sections.  That is why I use top 10 lists.  Shows organization vs. stream of conscious bullshit. Big picture, short post.

5. Credit your source.  Give the person a mention especially when curate content.  It builds relationships with other bloggers.  This works very well. Top 10 of Facebook engagement....list 1 and then say click here to read the other 9.  Tactical tip...highlight person who created content. Sometimes do both.

6. Add drama.  Every post should have visual content. Picture, video, etc. canva graphics.  Create large pinable item on Pinterest and the pin it back and credit source.  Look at Pat Fitzpatrick Pinterest account.  75% higher interest on tweets with pics.  Post pic as part of it so it shows up big.  Get really big picture or use canva.  Every single one.  Holykaw.com. Wordpress blog, auto tweet 4x (once every 8 hours). Does not add pic.  Can add 4 pics per tweet. Can tag photo without counting vs. 140 characters.

7. Embrace hashtags.  It ties all content together with other people's content. Check the hashtag before using it.  Hashtags on fb (use 2), twitter (use 1).  Create list of key hashtags for your industry.  Instagram is hashtag heaven, (up to 30)....use 2 in original post.  Link into comments.  Create hashtag list in Evernote.  For google plus, it will add one additional hashtag, look it up and see what Google thinks it is and if it is radically different...fix it.

8. Schedule and spread out posts.  Need to schedule posts for optimal number of views.  Use bitly to track.  Send out 4 times eight hours apart. Guy - buffer, pat - scrapsocial.  Buffer hits twitter, fb, LinkedIn, Google+,  (no repeat). Sproutsocial - allows repeat. 

9. Keep calm and post often.  Some people will complain.  They volunteered to following you.  UFM - unfollow me.  Take the heat and keep going.

10. Crosspost. Share content on all platforms that you are present.

11.  Check with an "incognito" page. Check profiles and posts.

12 Incredibly Inspiring Quotes from Mister Rogers - By Peg Fitzpatrick

Fred Rogers inspired millions of children to use their imagination—to imagine beyond what they see—and to grow. His patience in explaining things, asking questions, and giving us permission to be afraid spoke directly to each tiny viewer as he or she peered at the screen. Fred Rogers broke ground in television and helped a nation go places it had never been before.  I compiled some quotes by Mister Rogers; I hope he brings you some inspiration today. 1. “Often when you think you’re at the end of something, you’re at the beginning of something else.” 2. “Forgiveness is a strange thing. It can sometimes be easier to forgive our enemies than our friends. It can be hardest of all to forgive people we love. Like all of life’s important coping skills, the ability to forgive and the capacity to let go of resentments most likely take root very early in our lives.” 3. “Love and trust, in the space between what’s said and what’s heard in our life, can make all the difference in the world. ” 4. “The child is in me still and sometimes not so still.” 5. “Discovering the truth about ourselves is a lifetime’s work, but it’s worth the effort.” 6. “Knowing that we can be loved exactly as we are gives us all the best opportunity for growing into the healthiest of people.” 7. “I don’t think anyone can grow unless he’s loved exactly as he is now, appreciated for what he is rather than what he will be.” 8. “There are three ways to ultimate success: The first way is to be kind. The second way is to be kind. The third way is to be kind.” 9. “Feeling good about ourselves is essential in our being able to love others.”  10. “Love isn’t a state of perfect caring. It is an active noun like struggle. To love someone is to strive to accept that person exactly the way he or she is, right here and now.”  11. “Try your best to make goodness attractive. That’s one of the toughest assignments you’ll ever be given.”  12. “The connections we make in the course of a life—maybe that’s what heaven is.” What lessons do you remember from Mister Rogers and his wonderful neighborhood?  Peg Fitzpatrick is a managing partner and writer for 12 Most blog. She is director of marketing and social media manager for Kreussler Inc., and hosts the popular #MyBookClub chat on the first Monday of every month at 8 pm EST. Tweet her and say hi at @pegfitzpatrick. A version of this story first appeared on the 12 Most blog.