Josh Fox | The Truth Has Changed | 2018

#SuryaRay #Surya Another week, another set of social media stats to “reveal” that so-and-so is more influential than so-and-so on social media. A growing number of companies are touting these rankings, which now cover everything from sports to the Supreme Court, as key insights to the ways of the world. But are they really? The most recent example comes by way of an outfit called Unmetric that sent me a “full report” that shows the Dallas Cowboys have the most Twitter and Facebook followers while the Chicago Bears are the “most engaged” on social media. This feat of research also included a nifty infographic with bar charts and more: Unmetric, of course, is far from the only company cooking up rankings from online media. There’s Klout to rank people like Biebs and Obama as well as rivals like PeekYou which offers more rarified fare like the rank of the Supreme Court justices: At this rate, it won’t be long until a company comes along to offer multi-media rankings for the neighborhood cats. All of this raises the question of whether there is anything useful about all these studies and metrics. Does it matter that Bears fans are more “engaged” than Giants fans? Is it helpful to know that Clarence Thomas ranks #3 for web presence even though he’s regarded as sub-par jurist? According to PeekYou CEO Michael Hussey, the point of the company is to “explore the web from a people perspective” and to show their media influence. While some of these stats are no doubt useful to marketers, it remains to be seen if media/social media ranking will grow into a useful science or if they’re just a fad to feed our insatiable craving for rankings. http://dlvr.it/2Zzs0y @suryaray

[VIA Forbes]

Looking for Don Mashak ? PeekYou's people search has 9 people named Don Mashak and you can find info, photos, links, family members and more, don mashak, DMashak, dmashak http://www.peekyou.com/don_mashak

PeekYou CEO and founder Michael Hussey • Discussing (and possibly confirming) the rumor that Newt Gingrich has a lot of fake followers on Twitter. Here's the thing, though — PeekYou noticed this on their own, weeks before it became a story on Gawker. The number — 8 percent real people — was so low that PeekYou actually thought it was a glitch. And here's the interesting thing — according to PeekYou, if you take Newt's fake followers out, Sarah Palin has more followers than he does. That's kinda crazy, and PeekYou is doing some more research on the phenomenon for Mashable to figure out if the alibi we've heard about Newt's follower count (that his follower count perked up once he was added to Twitter's "suggested users" list) is plausible. source (via • follow)