#pcoptimumpoints

Frank Zhang spent seven years meticulously collecting 43 million PC Optimum points (worth ~$43,000) through grocery hauls, gas fill-ups, and strategic use of his PC Mastercard. But in January 2025, his account was abruptly locked—no warning, no clear explanation, and no recourse. Zhang’s story is part of a growing backlash against Loblaw’s loyalty program, which critics say exploits vague terms to freeze accounts and withhold rewards.