Apr 9, 2025
Frank Zhang spent seven years meticulously collecting 43 million PC Optimum points (worth ~$43,000) through grocery hauls, gas fill-ups, and strategic use of his PC Mastercard. But in January 2025, his account was abruptly lockedβno warning, no clear explanation, and no recourse. Zhangβs story is part of a growing backlash against Loblawβs loyalty program, which critics say exploits vague terms to freeze accounts and withhold rewards.
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PC Optimum members like Frank Zhang lose access to $43K in points. Discover why accounts are frozen, how to protect your rewards.
