How Fintechs Are Using Machine Learning to Cut Payment Fraud Without Killing Conversion
Machine learning has quietly become the default tool for payment fraud detection, and the reason is a trade-off every fraud team knows too well. Tighten the rules and you block more fraud, but you also block real customers who just wanted to buy something. Loosen the rules and conversion improves, right up until losses start eating the margin. Push too far in either direction and someone in a leadership meeting is going to ask hard questions.
For a long time, the lever for managing this was static rules. Block transactions over a certain amount from a certain region. Flag anything that looks unusual. Rules are easy to understand, which is their charm, and rigid, which is their curse. A rule cannot tell the difference between a genuine customer behaving slightly differently and an actual fraudster. It just sees a threshold and reacts. The result is a pile of false positives, which is a polite way of saying you annoyed your best customers. And that is not a soft cost. Industry analyses have repeatedly found that the revenue lost to false declines runs at well over ten times the value of the fraud actually stopped, and roughly a third of wrongly declined shoppers never come back to that merchant. A blunt rule does not just leak money on the fraud side. It quietly bleeds it on the conversion side too.
This is where machine learning changed the conversation. Instead of asking whether a transaction crosses a fixed line, an ML model asks how this transaction compares to everything it has learned about normal and abnormal behavior. It weighs dozens of signals at once. Spending patterns, device fingerprints, timing, location, the rhythm of how someone types or navigates. No human-written rule can juggle that many variables in real time. A model can.
The payoff is sharper decisions. A good fraud model can spot the subtle signs of account takeover while waving through a loyal customer who happens to be shopping from a new city on holiday. That is the dream. Fewer real frauds slipping past, fewer legitimate buyers getting rejected at checkout. Both numbers move in the right direction at the same time, which static rules could never quite manage.
But machine learning is not a magic switch, and pretending otherwise is how teams get burned. A few realities deserve respect.
Models drift. Fraud patterns shift constantly because the people committing fraud adapt. A model trained on last year's behavior slowly goes stale. Without retraining and monitoring, your sharp detector quietly turns dull, and you might not notice until losses climb. The scale of this is well documented. A 2023 McKinsey survey found that around 40% of companies deploying AI models saw noticeable performance degradation within the first year, driven by exactly this kind of drift. Gartner has put the figure higher still, with a majority of enterprises reporting measurable model degradation inside twelve months and most failing to catch it early. In fraud, where adversaries adapt on purpose, that clock runs faster.
False positives still need a human story. Even a great model gets things wrong sometimes. What matters is the experience around the rejection. A smooth step-up verification, a quick way for a wronged customer to recover, a feedback loop that teaches the model from its mistakes. The model is one piece of a larger system, not the whole thing.
Explainability is not optional in finance. When a regulator or a customer asks why a transaction was blocked, "the model said so" is not an answer anyone accepts. This is not a preference, it is supervisory expectation. The Federal Reserveâs SR 11-7 guidance on model risk management requires regulated institutions to validate and explain the models behind their decisions, and the EUâs Digital Operational Resilience Act adds its own weight to model governance and accountability for institutions operating in Europe. âThe model said soâ does not satisfy either. Fintechs need models whose decisions can be interpreted and defended. This is one of the reasons purpose-built AI & ML services for financial institutions tend to outperform generic, off-the-shelf fraud tools. The domain context, the regulatory weight, and the cost of a wrong call are simply different in payments than they are anywhere else.
The fintechs winning at this are not the ones with the fanciest algorithms. They are the ones who treat fraud detection as a living system. They tune for the business outcome, not just the accuracy score. They measure the cost of a blocked good customer alongside the cost of a missed fraud, and they optimize the balance rather than chasing one number.
Because in the end, fraud prevention is not really about catching every bad actor. It is about protecting the business while keeping the door open for the people you actually want to serve. Machine learning, used with judgment, is the closest thing the industry has found to threading that needle. The technology is impressive. The discipline is the moat. The fintechs that built that discipline early are the ones now posting authorization rates their competitors are still trying to explain, and that gap only widens from here.
Derek Francis
Derek manages content marketing at Opus Technologies, a domain-native engineering partner for banks, payment providers, and fintechs, and writes on the various aspects of financial institutions navigating change in a real-time, digital-first world.
