Why you should use original pictures and video to for better web page optimisation
Together with texts, images are among the most important elements on the Internet. Regardless of whether the blog, the internet presence of a company, the online shop, the private website or the numerous profiles of social media offers - no halfway professional website comes without pictures. Gone are the days when the World Wide Web was overwhelmingly a series of letters and words. Nowadays, for modern page optimisation, graphics and site media are necessary.
As worn as the quote might sound, pictures say more than a thousand words. That's why in this small series of articles Pathwwway White Label would like to discuss the most important aspects of internet presentation. The concept of the site media always serves as a generic term, which includes not only photographs but also all kinds of graphics, including videos.
Images and videos fulfil a lot of crucial functions
Images, of whatever kind, fulfil several functions on the Internet. In the first step, they should raise the attention of the visitors. If a service or a product is to be sold, a picture must not only trigger interest but also arouse desires. If there is a picture there to create needs where there were none before, it is even worth gold.
As easy as it may sound at first glance, the illustration of an internet offer requires basic knowledge and time. It is not for nothing that in the print industry there is the text editor as well as the editorial staff and the text editors as well as the image and photo editors. That is why so many companies hire professional designers to work on website page optimisation.
Images can better serve the site too
Images also serve both the information and the design. Embedded in an article, they provide supplementary information, which is often easier to record thanks to the visual presentation. In addition, they significantly increase reading comfort by lightening the text and providing more variety to the eye.
Influences buying decisions
Based on the image, the buyer compares whether the product is really what he is looking for. You could say that for online shopping page optimisation, images are practically needed. The essential product features must, therefore, be recognizable at first glance. A large part of the shop visitors already comes with a settled purchase decision. It is no longer a question of whether or which TV is bought, but only where.
A bad photo, for example, too small or blurred, usually leads directly to the fact that the potential buyer leaves the shop. Within seconds, the online shop missed the opportunity to generate fast sales. Worse, the overall impression of the shop is clouded.
For many buyers, the visual impact of a product is so important that they are willing to pay more than accept a bad product photo. How strong the will for visual presentation is eBay shows: Offers without preview photo are hardly called today. An online shop must therefore already offer photos on the overview pages and, of course, make sure that they also look good in small format. So it is crucial for all web stores to have high-quality images.
