#packaging designs

Claus Porto - 130 Years

written and designed by Andrew Howard

Publisher Claus Porto/ Ach Brito, Fajozes 2018, 240 p, ills colour & bw, 24 x 32 cm, pb, Portuguese/English ISBN 9789892079257

euro 90,00*

email if you want to buy :[email protected]

This book celebrates the brand Claus Porto, but is actually the story of two companies: Claus & Schweder, established in Portugal by two German entrepreneurs in 1887, gave rise to Ach. Brito in 1918, which in turn reclaimed and revitalised the original brand’s legacy. The enterprise transformed an industry and in so doing changed social habits and tastes. Ferdinand Claus and Georges Schweder started their soap and fragrance factory in Porto, a move which helped to democratise beauty products in the country, previously only accessible to the wealthy. The decorative labels and packaging designs, many of which are reproduced here, drew upon the era’s ornate aesthetic.

The pages feature illustrations from the company’s vast photographic and design archives. Images range from black-and-white shots of the earliest days, through turn-of-the-century advertising prints and Jazz Age packaging to shots of today’s product range and the landmark Claus Porto stores in Lisbon and Porto.

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