#pacificsun

The Pacific Sun, the nation’s 2nd oldest weekly newspaper, graced The New Wheel with the cover story for the week of July 11th, 2016. On the heels of an incredibly successful Grand Opening of our new Larkspur store in Marin County, the Pacific Sun did us a solid by capturing both the spirit of the Grand Opening, and the spirit of the business itself. 

Some of our favorite quotes from the full article in the Pacific Sun.

On The Topic of Enthusiastic Test Riders

“Given the raucous level of enthusiastic conversation that breaks out every time a new two-wheeled “test driver” returns from a trip along Sir Francis Drake Boulevard, or across the new pedestrian-bike bridge and beyond, one begins to wonder if The New Wheel is perhaps just one shiny spoke in some newfangled, fast-spinning, alternative transportation revolution.”

On Traffic, Exhaust and the Environment

“Best of all, for every one or two people traveling on an electric bicycle—commonly known as an “e-bike”—that’s at least one less car out on the road, clogging traffic and spewing exhaust—a positive move for commuters, pedestrians and above all, the environment.“

What Makes The New Wheel Location Special, per Tom Boss of MCBC