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                              What is Social Media Marketing?

Social media marketing is the use of social media platforms and websites to promote a product or service. Social media marketing is becoming more popular for both practitioners and researchers. Social media marketing platforms have analytical tools which enable companies to track the progress, success, and engagement of ad campaigns.

Here are a few most effective benefits of using social media marketing that you must know in order to get most of it. Check out:

1. Recognizes you Brand.

Gaining brand recognition is one of the most important marketing goals for any business. That’s because consumers want to buy brands they recognize. Social media marketing allows you for easy and effective brand building.

Social media has a benefit over traditional media because it can introduce your brand in front of huge audience much more quickly and easily.

2. Connect with your audience through Social Listening.

Social listening means monitoring social conversations around certain topics. It helps you understand what’s important for your audience and identify the latest trends your target audience is following and keeps you updated.

You’ll learn about what is exactly that they want, which can help you create content addressing those pain points.You can also identify the tone and language that your target audience.

3. Gather Data from Audience Research to get you updated.

Audience research is a crucial part of any business. It searches the keywords your audience will be using, but it’s more focused on your specific product. You can use social media to gather this information for you.

4. Build Customer Loyalty.

The best part of social media marketing is that it creates your Brand loyalty.Customers follow and interacts with the brands they trust. In this way they are likely to get loyal to your brand resulting in increasing your revenue on a permanent basis.

It’s an obvious direct correlation: If customers follow you, they are more likely to choose you versus your competition. Furthermore, if they’re loyal customers, they’ll certainly increase your traffic.

5. Increases Traffic.

Social media marketing can assist in sending customers directly to your site. 100% of the traffic that comes to your site is not through search engines. Social media channels allow for more diverse inbound traffic streams.

Though social networks are great way of getting traffic to your site, you need to consider not only what to post but how often to post.

It’s good to follow a set schedule for posting your content. This will help you ensure that your content is posted only at a time that is most effective, it will also give you time to edit your content to help you with your SEO.

6. It’s almost free!

Yes you heard it right. It’s free to create social media profiles and post content. You can promote your business on Facebook for any budget. Facebook also automatically directs your ad toward users that are interested in what you’re advertising. Twitter works the same way.