#pablum

(Bernard Hoffman. 1938)

What a headline...

Good Housekeeping   November 1951

[Image 1: A person holding a piece of cake on a plate. Caption: Street people do street people things.] [Image 2: A person cutting food on a plate. Caption: FOUOD!A!WAY!TO!DISECT!THAT!HIGH!SCHOOM!SAGE.] [Image 3: A man standing in a kitchen. Caption: Choke went to Berlin to have his awakening.] [Image 4: A man standing in a kitchen. Caption: The way you think it is as a kid gives way to difficult but unavoidable days that underline and highlight that you’ve been doing it wrong and for so long you can’t crawl your way back to reasonable you have to swing violently to the other side which as it turns out isn’t violent at all but mild and neutral and bland and pablum and sand for your landing cotton for your tongue.] [Image 5: Guy Fieri looking at the camera. Caption: You never finish anything.]

1953 Pablum Baby Cereal ad

At a sinister place where rap feel pitiful Applied research to make the force field subliminal Political climate turn your old Earth cynical How it get lost in a small room, custodian of the statue

Now imagine your brand being so bland it becomes the generic term for bland and things lacking in substance.