#oversell

I have heard this a few times in my life, “Don’t over sell”. They say it has a negative effect. Instead of the desired increased value, the product at times is relegated to the junk grade. When we oversell things, we try and convince the buyer of all the good qualities of the product. We try and try and try. And try and try and try. We think that if we keep coming back hard, the buyer will show interest. Might even offer the inflated price we demand.

We are driven here by our own psychology. Under the trance of making money, we tend to overlook the customers mindset. What we don’t realize is our persistence will in turn make the other person skeptical. It also gives a sense of security that we are not able to sell it elsewhere. This becomes a sore point. If one does not have to fight and bargain for something, it sounds less sweet.

A better way is no hard-sell, no bargain. Just like in the supermarkets. Products are displayed with pricetags. You like it; you drop it in your shopping cart. No one tries to convince you; No one is after your life.

Similar is the case with relationships. When you are in love with someone and the other person is not responding equally, you tend to woo him/her. It starts with the presents. Doing what he/she likes; trying to impress; Making jokes and what not. The fact they don’t have to try a bit and got you all on the platter, never gives them a sense of insecurity. A sense of insecurity which is vital for relationships to remain alive.

In adversity, you might find the other person being just that, “The Other”. “You won’t understand”. “I will talk to my family, when I get time”. “It’s not proper this way”. ”No…no…no…no…no”. “My family has seen a lot of sadness; I can’t bring another one upon them”. “What my father said is right. You just don’t get it out of your myopic view”. “You have no right to say anything against my sister. What she said is correct”. “I need more time”. “I can’t commit unless my father agrees”. “I have promises to keep with my family”. “You don’t listen to me. You won’t ever listen to me”.