#ottmarkettrends

The over the top (OTT) market size is expected to grow by USD 64.14 billion during 2018-2022, forecasted in the Technavio market research report. Technologies are innovating and improving day by day. This fact hits home the hardest when the resources we commonly use are upgraded, connected and made infinitely more accessible. Take the example of TV. The television industry has been at the main edge of this consistent digital disruption. The digital transformation of the media and entertainment industry has offered great rise to a gamut of OTT streaming services to compete for the traditional pay-TV powerhouses.

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The various global players in the OTT streaming market is steadily growing. The participants include global biggies such as Amazon and Netflix as well as independent platforms like TVF Play and Spuul. 

Top 5 Global Companies dominating the OTT Streaming Market in 2018:

1.    Amazon Web Services: Amazon Web Services (AWS), the cloud computing arm of e-commerce giant Amazon, made advances into the OTT streaming market with its solid data analytics and cutting-edge artificial intelligence platform. The organization is empowering content owners and broadcasters to automate media, streamline content distribution, supply chains, and cost-effectively build OTT and direct-to-consumer streaming solutions across linear, non-linear, live and on-demand (AVOD, SVOD) programming.

 2.    Netflix: For many users all over the globe, the transition from TV to OTT streaming began with a subscription to Netflix. Situated in Los Gatos, California, Netflix's business has moved beyond the US borders to incorporate the remaining of the world. In a recent couple of years, the company fundamentally growing its footprint all over the globe, and now works in 190+ nations. Netflix hitting deals with TV and movie production studios, producers, and others for the rights to distribute their content.

 3.    Hulu: Hulu, an American OTT streaming specialist organization is possessed by NBCUniversal, Fox, Time Warner, and Disney. The company operates an ad-supported application that enables users to watch video content including TV shows, clips, and movies online without any cost. Like Netflix and Amazon, Hulu is developing at an unprecedented rate. as demand for its unique series has developed by over 230% since 2016.

 4.    Apple: Apple, the world’s top tech giant, has consistently been on the cusp of reforming the television industry. The organization has been tiptoeing around the OTT streaming game for a while now and is making serious inroads to become a leading OTT service provider. A latest iOS update turned the Apple video app into a TV application, and it now broadcasts television shows from popular broadcasters like ITV, BBC, and many other channels.