#orderbump

The WP Swings blog post "Order Bump vs. Upsell: Differences, Benefits, and Best Practices" explains the distinction and advantages of using order bumps and upsells in eCommerce to increase revenue.

Order Bumps are additional offers on the checkout page, prompting customers to add related, low-cost items to their order without disrupting the checkout flow. This technique improves the average order value (AOV) by offering convenient add-ons, like warranties or complementary products.

Upsells usually occur after the main purchase, suggesting higher-value products or upgrades to enhance the initial product. This method, common on post-purchase or thank-you pages, increases customer lifetime value (CLV) by introducing premium options.

Key Differences:

Timing: Order bumps appear at checkout; upsells appear post-purchase or at other stages.

Goal: Order bumps aim to increase AOV immediately; upsells target long-term revenue.

Cost and Complexity: Order bumps are typically simple, low-cost additions, while upsells are more complex and higher-cost.

Benefits and Best Practices:

Order bumps keep the checkout process seamless, improving conversion rates.

Upsells leverage customer intent, enhancing loyalty and lifetime value.

Best practices include offering highly relevant products, setting a limit on the number of offers, and using clear, persuasive language.

Ever felt like your checkout page was missing that extra pizzazz? You know, the kind that makes customers say, “Why not?” and click ‘Add to Cart’ one more time? Well, the solution is simpler than you think. With the Upsell Order Bump Offer for WooCommerce plugin, you can jazz up your checkout page by displaying multiple order bumps in different spots.

Here’s the lowdown on how to get this magic working:

Step 1: Enable Multiple Order Bumps

Head over to your WordPress dashboard and navigate to Order Bump > Global Settings.

Here’s where the magic starts:

Order Bump Display Type: Choose “Multiple Order Bumps” because why settle for one when you can have more?

Multiple Order Bump Priority: Decide the pecking order – display by creation date, highest price, or lowest price. It’s like deciding who gets to cut the cake first.

Order Bump Display Count: Set this to the number of bumps you want to show. Whether you’re feeling generous or just want to add a sprinkle of extra options, it’s up to you.

Hit Save, because saving is caring.

Step 2: Choose Your Bump Spots

Now, where do you want these irresistible offers to show up? Head to the Upsell Funnel Display Location in Checkout Page option:

Before Order Summary: Perfect for a pre-purchase nudge.

Before Payment Gateways: Because everyone needs a little persuasion before typing those digits.

After Payment Gateways: Just in case they’re on the fence.

Before Place Order Button: The final, gentle push.

For those using WooCommerce Checkout Blocks, the “Upsell Funnels” block lets you drag and drop these bumps like a game of Tetris.

Step 3: Craft Your Order Bumps

Time to get creative. Go to Order Bump > Order Bump List and hit “Create New Order Bump”:

Give each bump a snazzy name that’s impossible to ignore.

Choose the target product or category – think of it as matchmaking for products.

Select the offer product and set a tempting discount.

Customize the design to catch their eye – think bold, but not blinding.

Once satisfied, flip the switch to Live and save.

Why It Matters?

According to recent stats, stores that use order bumps see an average increase of 10-30% in their order value. It's like turning a single scoop into a double—same effort, but way more satisfying. With the right placement and offers, your customers will find it hard to resist these sweet little add-ons.

But remember, the key to a successful order bump is relevance. Offer products that complement what’s already in the cart, keep the prices reasonable, and make the potential savings clear. And for the love of conversion rates, position them prominently on the checkout page.