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Content liberation is a two-part process that results in a piece of content uprooted from its original context and tied to a user. It works like this: Distillation: First, the content is stripped down to its raw essence. That essence could be an article, a tweet, a recipe, even a full webpage. What matters is that you end up with all wheat and no chaff. Distilled content is not, however, without attribution. The content never forgets where it is from and neither do you. Association: After distillation, the raw content is free-floating and in need of a new home. This is done by tying that content to a user. The typical approach is to have a user account or a desktop folder where the content can reside. The result of this process is a carbon copy of the purest form of the original content. This liberated copy is tied to a user and its fate is in their hands.

Cameron Koczon, Orbital Content · An A List Apart Article

#thesis #influences #content #content shifting #orbital content

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The Positive Potentials of Copyright

Some great ideas in this (slightly old) podcast interview of Cameron Koczon. I plan on tracking down the Orbital content article tomorrow, but was taken by the discussion around 20 minute mark.

The idea starts from the position of taking a positive view of copyright, something that could be old fashioned in a time where content wants to be free, but it's a perspective that bears following through to it's circular conclusion where freedom and copyright might not be incompatible.

Copyright - people who can come at it from a different angle and get excited about it's possibilities are going to get a lot out of it. It's tightly bound to attribution and creating a social norm on the web around that and saying

you don't need to monitise my eyeballs on your site but you should be able to monitise my eyeballs on your content,

So whether a piece of content is viewed on the original site, or on Twitter, Facebook,Tumblr, etc, and if we keep attribution tied to the content we can give crazy amounts of information back to the content creator about where their content's going, who's seeing it etc and be able to monitise that; perhaps through advertising, but maybe something else we haven't thought of yet.

At the moment, content goes out and gets Tweeted, Tumblred and often there's no way of tracking back to the source and no concept of how many have seen it and no way of connecting back to the people who have seen and liked it and who may be open to more of it.

#Cameron Koczen #content strategy #orbital content #copyright

To quote the author, Cameron Koczon:

Bookmarklet apps like Instapaper, Svpply, and Readability are pointing us toward a future in which content is no longer entrenched in websites, but floats in orbit around users. This transformation of our relationship with content will force us to rethink existing reputation, distribution, and monetization models—and all for the better.

Koczon does a very good job of describing a trend that is very real. The article is worth reading. A summary will not do it justice.

Koczon, however, does not address one other thing this trend will force us to rethink: Editorial web design. While smart publishers will be happy to have their content liberated to be read and shared wherever it is most convenient for the users, they will not be happy to see traffic decline on their sites. They will (or should) be motivated to come up with even better reading experiences to entice readers to want to enjoy their content on their sites, where they can exercise full control over its distribution and monetization. Like movie theater chains that invested in bigger screens, stadium seating and surround sound to combat the advent of home theaters, online publishers need to capitalize on the advances in CSS and html to compel readers to read their content in its original format. I think editorial sites have barely scratched the surface of what design is capable of.

#content strategy #orbital content

We are on the cusp of a complete overhaul of the way in which we interact with online content, and I think you should be a hell of a lot more excited than you currently are. Bookmarklet apps like Instapaper, Svpply, and Readability are pointing us toward a future in which content is no longer entrenched in websites, but floats in orbit around users. This transformation of our relationship with content will force us to rethink existing reputation, distribution, and monetization models—and all for the better.

#web design #media #www #orbital content #distribution