Obama Gets Design
I continue to be blown away by the design coming out of Washington, D.C. Specifically by the group of designers that Obama has working for him. Regardless of political affiliation, designers all over the world should be inspired by these different designers and their work. It truly is at the leading edge of design along the lines of the work coming out of Facebook, Google, and Apple.
2012 Obama Presidential Campaign
The design team for Obama’s campaign continued the work of the 2008 campaign team. They came up with brilliant and poignant graphics that spoke to multiple demographics depending on the distribution channel. Whether it was through social media, print, video, or digital, these designers came up with solutions that drove their messages home. If you haven’t taken a look at these teams members work you are missing out. See the list below for links to their portfolios.
Josh Higgins, Design Director
Carla Pearlman, Associate Design Director
Taylor LeCroy, Senior Design Lead
Dan Carson, Lead Interactive Designer
Daphne Karagianis, Senior Designer
Garret Karol, Senior Designer
Lee Zelenak, Senior Designer
Ryan Paule, Senior Designer
Amanda Buck, Senior Designer
Zach Stubenvoll, Designer
Office of Digital Strategies team
This team of talented designers is led by Ashleigh Axios, creative director for the White House.
For more information and examples check out the following links out:
Ashleigh Axios AIGA interview
2014 State of the Union Enhanced Slides
White House Tumblr
Climate Change Interactive Page
2014 Year in Review
Organizing for Action
Organizing for Action is a political organization that advocates for President Obama’s agenda items (CNN.com). It originally started as Obama for American which was the name of Obama’s re-election campaign. The design ethos that permeated Obama’s 2012 re-election campaign continues on at Organizing for Action.
The team of talented designers is led by Carla Pearlman, design director for OFA. Here is a great case study of the OFA website redesign.













