NM2208 Week 11 Lecture - Gestalt Principles
Thinking about Gestalt Principles got me into a mood to critique video game cover artwork! The cover art for a video game often speaks volumes about its content to potential consumers - if it is unappealing, people might get turned off without even considering a purchase.
With that in mind, let’s look at some video game cover art I dug up.
This was a fairly aged title called “Contact” - it’s known for being quirky and weird, but as we can see here, the cover art went for something quire basic.
As mentioned in the lecture, the differences in contrast between the figure and the ground can make or break an image. Here we can see that the use of white for the ground gives the artwork primary emphasis on the figures (the boy and the title logo) as they are easily distinguished from the ground, which is more or less uncluttered.
Something interesting is occurring in the background, however - a crack and an afterimage of the boy (albeit without color) are present. Despite the similar silhouette of the boy, a lack of color is enough to distinguish him from the figure. The crack marks, which are distorting this colorless image, implies that the ground is actually a mirror!
In this sense, the crack itself presents an unorthodox type of closure - the white space, as well as the boy’s afterimage, experience a gap from these black lines - to complete the image, or minds are forced to perceive the ground plane as some sort of reflective surface!
2. Azure Striker Gunvolt [English]
Here we can see might observe Gestalt Principles applied to limited success.
The line bisecting the image diagonally splits the image into two halves (it is two games in one)
At first this feels a little obtuse - but, notice the main protagonist (with blonde hair) is also arranged in such a manner that his heads (and hair, which contrasts strongly with the predominant blues of the image) are juxtaposed diagonally with one another as well, in the opposite direction of the big black line. This almost gives the image a sense of continuity in the mental shape of two diagonals forming an "X" through the image!
Notice also that due to the image's use of strong contrasts in the ground, the title logo (which we will consider the figure) is a little harder to perceive clearly - they had to give it white boundaries to make the title logo stand out better among the VERY busy background!
It seems the Japanese version of this game fared better....
3. Azure Striker Gunvolt [Japanese]
Here, the emphasis is a lot clearer, with the title logo being the element bisecting the image into two! It still has the same white borders, but less so - perhaps to make it meld into the ground and emphasis this vertical function!
Notice that the logo is blue and red in a manner that roughly corresponds with the ground images as well! The image is thus bisected by colors (blue versus red) to emphasis the narrative of a two-sided conflict!
Overall this one seems more appealing to me than the former English example - it has clearly similarity on each side of the image, and a much more interesting use of the logo to imply a continuity down the middle of the image, splitting it into two!
4. Apollo Justice: Ace Attorney
The rectangles are situated so close to each other that they seem to represent a unified whole - yet the characters within face different angles, breaking the repetitiveness of the similar shapes and simple use of proximity that unites them.
The logo has a distinct diagonal orientation due to the arm pointing outwards - this has the effects of continuity along it, which also has the effects of breaking up the monotony of the vertical rectangles behind. It also has the dual function of distinguishing this logo (the figure) from the background images and shapes.
Breaking down these images common to me was very enlightening! It taught me that very clear techniques are present for making a particular element of an image stand out. For video game cover art - it seems to be very important to emphasize the title logo, and Gestalt Principles have indeed been applied to great effect in many cases!
At the same time, the title logos have also been de-emphasized in favor of the overall composition of the artwork (as we saw with example 3) - Gestalt principles can still be used in the absence of strong black-and-white contrasts to express strong movement in such images! It's just a matter of figuring out the message that one wishes to convey!