KALKI Fashion On How Emotion Drives Consistent Demand In Indian Bridal Couture
Founded in 2007 by second-generation entrepreneurs Saurabh, Shishir, and Nishit Gupta, KALKI identified a gap between mass-market wedding wear and ultra-premium designer couture. The brand positioned itself early in the accessible luxury segment, aspirational, design-forward, and crafted, yet meaningfully more inclusive in terms of price point and reach. This category has since expanded rapidly, with KALKI emerging as one of its early movers and scale leaders. Read More...










