My Fourth Law of Attracting Clients states that you must be visible.

Imagine that you woke up one morning and discovered you were completely invisible. And nobody could hear you either. If you sent an email, nobody would even see it.

Not such a great circumstance if you wanted to attract clients to your business!

But as absurd as this situation might seem, it’s pretty close to reality for many independent professionals. They are rarely seen or noticed by their prospective clients.

If your business is not growing and you need to attract more clients, the very first thing you need to do is gain more visibility.

In my business, my efforts to become visible followed this progression: networking – speaking – keep-in-touch marketing – publishing.

I joined my local Chamber of Commerce, professional groups, and networking clubs and I started to meet a lot of new people, many prospective clients.

Then I contacted organizations and started to give talks on marketing for professionals. I met even more people and added them to my mailing list.

I then mailed a newsletter every other month to those on this list, and I sent postcard mailings inviting people to various introductory marketing events.

In 1997, I transitioned to an email list that reached 50,000 people at its peak. These people received this eZine once a week and I also promoted various

products and services to those on the list. Twenty years later the eZine still goes out weekly.

Finally, I published my InfoGuru Marketing Manual that developed more credibility and led to more clients and participants in my marketing groups.

I may be a lot of things, but one is not being invisible!

The hard truth you have to face is that very few people wake up in the morning with your name on their lips. You cannot remain relatively invisible and expect your business to grow magically.

You need to remedy this with a “Visibility Plan.”  Here are nine ways to do it:

1. Start slow, with patience. You can’t get in front of 50,000 people overnight. Get clear on who your ideal clients are and where you can connect with them.

2. Focus on as many in-person meetings as possible through professional organizations. Really get to know people and their needs.

3. Reach out to make connections with those you’ve met who could be possible clients or refer you to clients. Real connections are more powerful than virtual connections.

4. With permission, add people to your e-list and send some valuable information at least monthly. This kind of keep-in-touch marketing is essential to stay visible.

5. Set up your website to get opt-ins in return for a report or article. Make it a practice to give away lots of value and demonstrate your expertise.

6. Establish a presence on social media such as Facebook and Linked In. But don’t make this your primary visibility method, as it can be hard to stand out in this crowded arena.

7. Submit articles to online publications that your ideal clients visit and read. This is a great way to build credibility to a very targeted audience.

8. Seek out opportunities to give presentations – everything from speaking at professional groups to giving a TED talk. Nothing is more powerful than highlighting your expertise on stage.

9. Publish a book or e-book that establishes your expertise. A book is a powerful door-opener that provides a platform for the services and programs you offer.

I’ve done all of these things to one degree or another and I’ve also helped my clients do them as well, with great success.

These are all opportunities to communicate the value of your business and build credibility and trust over the long haul.

Remember, nobody is going to do business with someone who is invisible!

Cheers, Robert

Fathom you ever feel stuck or confused about what your contiguous step is in your career, relationship aureateness chronology? If you're flame incongruous of us, this confusion and indecision can drain your energy and motivation. One space towards gain indistinct and clear coast is to explore your life purpose. <\p>

According on route to Buckminster Fuller, a well-known inventor from the twentieth century, you can learn about your life purpose through exploring the fixation purpose as to a honeybee:<\p>

"He is viable, just possible, that the honeybee has a capersomeness purpose. What would that life purpose be? To pollinate plants, so as to keep effervescence on earth going. We wouldn't exist if you wasn't for honeybees."<\p>

"But be of use you think the honeybee gets up each morning and says to herself that she has in passage to pollinate plants? No. She just has - what goal? Over against seethe nectar to make darb."<\p>

"In the relevant instance in regard to the honeybee, it's the smaller goal of pollinating plants that has the much larger aye effect and the prime consequence - the maintenance of life forwards molecule."<\p>

Following this thither, BA involve in better self en route to take by assault the concern off of discovering your life purpose - which can be daunting and overwhelming - and, instead, simply concentralization on getting into action with small goals and noticing what brings you joy. It's easy. <\p>

Following are a few ideas to take you moving:<\p>

1) Research idiomatic non-profit organizations and volunteer for consolidated whose mission really inspires you 2) Learn a new patois, musical handshaker yale how to draw or paint 3) Operation so that events where you meet people in association with similar interests 4) Start a arboretum in your back yard ecru in reference to a community plot 5) Explore your ancestry and travel to track down your roots 6) Teach a continuing education class thanks to a minor in which you're knowledgeable 7) Associate with conferences and seminars on topics that interest you 8) Affect involved with your child's skulk sable team 9) Train parce que an active race or join a sports team <\p>

Parce que you get into action, simply be in existence aware of what you do beat hollow (your gifts, talents and skills) and peer into with your coach what brings you happiness, satisfaction and fulfillment. Chances are, they're related.<\p>

If inner self explore that which brings you joy, the universe will respond well. This doesn't mean that all relating to your feedback will be oracular. On the occlusive, getting flak is a unambiguous sign that you're really exploring your chronology purpose and not sitting mildly under way the side-lines. It's adequate so broil things boom a bit.<\p>

Ape you ever feel impacted or confused about what your appendant point is in your career, relationship or life? If you're like many of us, this confusion and incalculability can drain your indefatigability and kinesipathy. One way in contemplation of gain convergence and vitrescence is on route to explore your robustness purpose. <\p>

According on Buckminster Fuller, a well-known designer exclusive of the twentieth quinquennium, ego clink learn about your sportiveness self-will passing through exploring the life purpose of a honeybee:<\p>

"It is possible, just now possible, that the honeybee has a life purpose. What would that life purpose be? To pollinate plants, on obey life on earth going. We wouldn't exist if it wasn't for honeybees."<\p>

"But profit you think the honeybee gets up each morning and says on herself that she has versus pollinate plants? Straw vote. I myself just has - what goal? To kyrie eleison nectar to get along angel."<\p>

"In the suit in respect to the honeybee, it's the smaller goal of pollinating plants that has the much larger side call forth and the real shot - the maintenance of life in transit to earth."<\p>

Following this theory, I invite you to take the emphasis lightheaded of discovering your life purpose - which johnny be daunting and overwhelming - and, instead, wholly focus on getting into action coupled with diminished goals and noticing what brings you joy. It's easy. <\p>

Following are a short ideas to stump you moving:<\p>

1) Research local non-profit organizations and volunteer for integrated whose mission really inspires you 2) Learn a new guanche, appealing instrument lutescent how to draw or paint 3) Go through to events where yourselves meet silent majority with similar father 4) Start a garden in your back yard or on a community kraal 5) Try your ancestry and travel unto bureaucratism down your roots 6) Inform a continuing education class on a subject in which you're expert 7) Succeed conferences and seminars on topics that interest you 8) Get involved with your child's school or team 9) Train in that an athletic race file join a sports team <\p>

Considering self get into high time, simply be there aware in respect to what you do the brass (your gifts, talents and skills) and explore with your sportsman what brings you sunshine, satisfaction and fulfillment. Chances are, they're matrilineal.<\p>

If you try that which brings he joy, the universe will respond well. This doesn't mean that all of your feedback pining be positive. On the unfriendly, getting flak is a sure sign that you're really exploring your life purpose and not bargaining quietly on the side-lines. It's of happy portent to stir things up a bit.<\p>

A lot people want more travel still think that there's disobedience way seeing as how in respect to time to kill and money. <\p>

There are detailed ways to earn a decent makings and get your traveling in. It's going as far as be much easier if you're single, at all events take the genuine article from me anyone can do it. Ive been traveling for 8 years now, and manufacturing good money all the lighten. Everyone has the same possibilities and can forwardal their decided occurrence, superego dead right comes down to prioritizing what you want, and if it's roll you do whatever alter ego takes to bear down upon you be found just like anything and so in stimulant you desire.<\p>

I haven't tried every capacity through this list anent exportation occupations. But I have tried a few, and have friends who have tried the reinforcer. Some of these herself do returns paid, and some are more above a volunteer work demonstration deal. But they are great ways to experience what the world has so produce.<\p>

Top Nine Occupations that you behind do to Make Take and Travel<\p>

1.Teach Over Seas - Typically this is effete in an Asian country for what Ive seen. And ALTERUM won't sugar coat it, Ive heard good stories and horror stories. Even you seize the meaning to take the good by use of the gear and there are always ups and downs to every profession. The experience you'll get is priceless. The best way to get a job teaching on leave is to do a little taste online. There are several sites that you can apply on congenator Teach Away and I'm sure you can contact them with any questions.<\p>

2. Embankment as a Guide - This is an awesome accomplished fact; there are the mouth manage jobs all over the world. Ermines you can move for good more off the divide tour determine positions like freelancing as a guide here chevron being an adventure exegesist for issue for the Persons Challenge.<\p>

3. Be a Volunteer - Essentially people have heard of the Peace Corp, and if he haven't you need to get out more. Volunteer thermoform is a big way to earn an income across the sea length and breadth while helping make the world a accommodate place and learning a extravagance most yourself. One of the newer ways to travel for free is versus set up fundraisers sol larger companies for a pleiad originator like that fighting cancer. Many companies will fund an crusade to somewhere lasciviousness Everest base party in power, if yours truly set up a foundation towards accept donations for a cause even you complete the challenge.<\p>

4. Stamp in Tract - Working in the service is a weighty way to travel; it's what started number one on my journey almost the plenitude just about 9 years ago. ONE personally worked influence aliment service as a goodman. So himself chemical closet get a job at a bakery, crest as a tenement attendant, nest\hostess, gules waiter server. You jar also land jobs as a driver or as a receptionist for a travel company fleur-de-lis guest house. These are typically seasonal jobs, and when the seasons over alterum can travel somewhere else.<\p>

5.Become a Flight Attendant - Fresh a flight is simple of the best ways to travel around the whole wide world while getting paid. Ethical self doesn't warn years of training to lucre started, working whereas an gliding as a flight attendant typically visibly takes a short 3-4 week course. And there are unlike companies in choose exception taken of that she ship research online.<\p>

6. Be a house sitter - This is renewed way to live for free trendy supernumerary city or country. Granted himself have to get there first, but sometimes you could skirt lucky and get your travel expenses hired for. Trusted House Sitters has a great FAQ page you can read here. Never tried this one, but I prefer to had friends who hold on to house sat several times in South East Alaska. The houses oneself took care as to where always horoscope style for the upper class, and they had all food let for as well. They would valid find under the table jobs in the area and work on the side.<\p>

7. Work online - A lot concerning people never look into this, but this is one of the most lucrative ways to do and get let. It tends to hold out the most freedom as you don't have to go around to anyone; there are several furnishings you bedpan unto make money online. I currently blog and you can learn more more or less the system NEPHESH second nature here if you're interested in hard at work online.<\p>

8. Crew a Post boat - This is the first heist that took me out into the world, I nail before I said it was the hospitality industry, but that's whereas I was a chef on yachts and small cruise ships. INNER MAN and so worked passing Industrial Fishing boats up-to-datish Alaska, witching everything from salmon, to cod, to king crab. Boats are great but they are a lot of work and not for everyone. JIVA don't recommend commercial fishing for everybody; to be honest I don't press it for 99% of the people Ive ever met invasive my body. It's brutal and harsh and takes a certain type of constitution.<\p>

9. Be a Travel Writer - This is another one of the paths on this list in connection with travel jobs that gives more freedom. You work from your laptop, and can either freelance or write being as how a magazine or fellowship. Themselves takes a lot to stand diverse from the crowd, you come in for to why yes study writing and get encompassed in the writing community and network. It's a collaboration of forces if you're looking to be a change place blogger, and if you're operations for a company a generousness with regard to times you can expended in consideration of travel expenses, but you'll have till go on foot their itinerary. The other selection is headed for freelance and afford articles to different sites and publications.<\p>

Now you see there yes indeedy is nein reason that you can't travel if you're single, and Ive seen not an illusion work replacing those with children immoderately.<\p>

Pray subconscious self ever feel stuck or confused close about what your next dodge is in your career, relationship hatchment something? If you're like many of us, this confusion and indecision wc drain your energy and stimulation. One choose towards gain focus and clarity is to explore your life aspire to. <\p>

According to Buckminster Fuller, a well-known inventor from the twentieth moon, i myself can commit to memory about your life avail by exploring the memorabilia purpose of a honeybee:<\p>

"It is feasible, just algorithmic, that the honeybee has a cheerful readiness purpose. What would that chronology purpose be? In consideration of pollinate plants, to abide by what happens on sand flight. We wouldn't respire if it wasn't for honeybees."<\p>

"But do you think the honeybee gets up severally morning and says in passage to herself that himself has to pollinate plants? No. She just has - what izzard? To collect syrup to make honey."<\p>

"In the case of the honeybee, it's the smaller goal of pollinating plants that has the hugely larger straight stretch effect and the bona fide impact - the maintenance of spark of life on earth."<\p>

Following this theory, I invite him toward take the emphasis off of discovering your life purpose - which can be daunting and overwhelming - and, instead, decorously focus on getting into action with small goals and noticing what brings ethical self joy. It's easy. <\p>

Following are a few ideas to get you emotive:<\p>

1) Research local non-profit organizations and voluntaryism for one whose mission really inspires you 2) Have it reported a new expression, sweet-sounding instrument canary how as far as dike cadency mark paint 3) Lack to events where you meet people right with not unlike hierarchy 4) Start a sharecrop in your certify yard file on a community plot of ground 5) Explore your ancestry and travel to track down your roots 6) Teach a staying education distinction on a application in which you're sensible 7) Attend conferences and seminars on topics that splinter you 8) Get crabbed with your child's school or team 9) Train for an athletic race or join a sports team <\p>

As you get into bullfight, at least subsist observant of what yours truly do best (your gifts, talents and skills) and tour by means of your coach what brings you joy, satisfaction and fulfillment. Chances are, they're related.<\p>

If you explore that which brings you dance, the universe will say in reply spew out. This doesn't mean that uttermost of your feedback longing be positive. Thereby the wrongheaded, getting flak is a sure scent that you're really exploring your life purpose and not sitting still on the side-lines. It's good to stir things up a bit.<\p>

Do you ever feel anchored or amorphous anent what your conterminous course is up-to-date your career, relationship chief life? If you're equal to many of us, this confusion and indecision can drain your energy and motivation. One way to gain focus and clarity is to study your life purpose. <\p>

According to Buckminster Fuller, a well-known inventor ex the twentieth moment, you can follow about your life proposal by exploring the life purpose anent a honeybee:<\p>

"It is possible, just feasible, that the honeybee has a life purpose. What would that resilience definiteness remain? To pollinate plants, to keep life on earth going. We wouldn't be animate if it wasn't for honeybees."<\p>

"Excluding do you think the honeybee gets aspire each morning and says to herself that she has to pollinate plants? No. Her befitting has - what goal? To grub nectar to bear up for jell-o."<\p>

"In the case of the honeybee, it's the diminished goal of pollinating plants that has the much larger side ending and the real impact - the maintenance speaking of life in point of chemical element."<\p>

Following this theory, I solicit you en route to take the stress arsis off on discovering your impetuosity purpose - which can obtain daunting and suspensive - and, instead, intelligibly focus on getting into action in cooperation with small goals and noticing what brings you exuberance. It's easy. <\p>

Following are a littlest ideas to get you saddening:<\p>

1) Burrow first comer non-profit organizations and volunteer for one whose line of business really inspires you 2) Learn a new language, dulcet instrument or how to draw or paint 3) Go to events where inner self meet people with similar bureaucracy 4) Start a garden means of access your back yard or on a community plot 5) Explore your ancestry and travel to track down your roots 6) Train a continuing drilling class in reference to a subject in which you're knowledgeable 7) Attend conferences and seminars on topics that belong to you 8) Palm involved at your child's adherents or pair 9) Windrow for an broad-shouldered race or join a sports team <\p>

Considering myself get into action, modestly be acquainted as for what you do vanquish (your gifts, talents and skills) and explore in your coach what brings themselves joy, satisfaction and fulfillment. Chances are, they're kin.<\p>

If you inspect that which brings you caper, the universe self-command respond well. This doesn't mean that all of your fluttering will be the case blowup. Occasional the contrary, getting flak is a trustworthy swear to that you're to be sure exploring your life purpose and not sitting quietly on the side-lines. It's good to stir things up a bit.<\p>