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World Cup collection is fire! Should USA be on there though??
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My @nikefootball campaign just launched and my enthusiasm is immeasurable. The ask was big. There is almost no imagery for women’s soccer and we were tasked with creating empowered and fresh work that represented today’s leading female athletes. Imagery that wasn’t reliant on the historical narrative of dominance, but instead lead with joy, pride, and energy to inspire girls everywhere to go after their dreams. We started in Los Angeles, where I shot several athletes. We then traveled on to London to shoot our staggering crowd. We needed to represent the spectrum of fans and to do so, we had a complete zoo of a day, cycling extras in and out of different positions, clothing, and expressions. It was A LOT but FUN! We then continued on to Spain where the bulk of the athletes were, and finally, we spent under 48 hours in Beijing to finish the project. It was so important to the team at @wiedenkennedy and to my creatives, that we keep true to our intention, that no matter what, we make sure that these women are heroes. It was incredible. I can not thank them enough for letting me bring their vision to life. My life’s work is to inspire people to be their strongest and best self, and I hope this campaign is the poster little girls keep on their walls to remind them to dream bigly and fiercely. “DONT CHANGE YOUR DREAM, CHANGE THE WORLD” #DREAMFURTHER #NikeWorldCup #NikeWomensWorldCup @Krystlemortimore @_.crisaraujo @sharkmanley @creativebloodagency @paddytreacy @albertpukies @francesa_vh @anne_grit @maksmaks @happy_finish https://www.instagram.com/p/ByiYptKAsTM/?igshid=hlpvik923k8a
I am so crazy honored/thrilled/gagged to have been asked to ‘star’ along side INCREDIBLE athletes for the new @nike TV commercial launching the Women’s World Cup. The spot features 10yo soccer player Makena Cook, as she navigates the life of professional athletes, literally hand in hand with the worlds top female players. It’s humbling that the work that I do allows me to be someone who is called to represent for my sisters. In my scene, I play myself taking photos of Makena with her idol @andressaalves9oficial. This commercial is long overdue, but as I say, better now than never. It is an anthem for young girls, YOU CAN BE ANYTHING, DO ANYTHING, STRIVE FOR ANYTHING, so let’s keep pushing, let’s keep yelling, we will not sit back. DON’T CHANGE YOUR DREAM. CHANGE THE WORLD. #NikeWorldCup #Nike #NikeWomensWorldCup Thank you @krystlemortimore @_.crisaraujo @nikefootball @nike @francois_rousselet_official @boucardmatias @pedroizique @therealemmabarnett @fairseason for my hot ass jeans! https://www.instagram.com/p/ByQb_p6A2Dn/?igshid=fywgzcbzuzjs
Nike Celebrates Cristiano Ronaldo's Record-Breaking Achievements With New Mercurial Superfly
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I love the worldcup
Our Nike friends did it again. wonderful commercial that exploits the nice tension between being a professional (aspiration), video games, and real football with your friends in the street. Notice how just in one part of the video they reference to a Nike product (football shoes); that is because the real product is the emotion attach to the brand.
Wonderful subtle scenes: Pique not wearing the Spanish National Jersey but the Catalan one. Iniesta confused with the post man Iniesto.... Kobe Bryan talking with Pirlo! and the 2 ultimate fighters arguing over the referee decision..... GREAT beginning of the WORLD CUP fewer... the best sport show by far in this planet.
