#dreamfurther

Andressa Alves, Player for @fcbarcelona  With their @nikefootball, Nike has pushed themselves to address a larger conversation implied by the lack of representation, that female professional sports were somehow less heroic, less inspiring, that their fans were less hungry. My campaign for the Women’s World Cup fills a much felt void for girls out there who are as passionate about their heroes as anyone else, who are just as in need of someone to look up to. After all, YOU CAN’T BE WHAT YOU CAN’T SEE.  “DONT CHANGE YOUR DREAM, CHANGE THE WORLD” #DREAMFURTHER @andressaalves9oficial @Krystlemortimore @_.crisaraujo @sharkmanley @creativebloodagency @paddytreacy @albertpukies @francesa_vh @anne_grit @maksmaks @happy_finish @aaron_skipper @rosefairley @gregjaro @georgieorpin https://www.instagram.com/p/Byk3vgqgCZ7/?igshid=ha4h89al6qoo

Thembi Junior Kgatlana, Player for #BeijingBgPhoenix & #BanyanBanyana  With their @nikefootball, Nike has pushed themselves to address a larger conversation implied by the lack of representation, that female professional sports were somehow less heroic, less inspiring, that their fans were less hungry. My campaign for the Women’s World Cup fills a much felt void for girls out there who are as passionate about their heroes as anyone else, who are just as in need of someone to look up to. After all, YOU CAN’T BE WHAT YOU CAN’T SEE.  “DONT CHANGE YOUR DREAM, CHANGE THE WORLD” #DREAMFURTHER @kgatlanathe1st @Krystlemortimore @_.crisaraujo @sharkmanley @creativebloodagency @paddytreacy @albertpukies @francesa_vh @anne_grit @maksmaks @happy_finish @aaron_skipper @rosefairley @gregjaro @georgieorpin https://www.instagram.com/p/Byk3eUkA0n_/?igshid=1oqn959852uyg

My @nikefootball campaign just launched and my enthusiasm is immeasurable. The ask was big. There is almost no imagery for women’s soccer and we were tasked with creating empowered and fresh work that represented today’s leading female athletes. Imagery that wasn’t reliant on the historical narrative of dominance, but instead lead with joy, pride, and energy to inspire girls everywhere to go after their dreams. We started in Los Angeles, where I shot several athletes. We then traveled on to London to shoot our staggering crowd. We needed to represent the spectrum of fans and to do so, we had a complete zoo of a day, cycling extras in and out of different positions, clothing, and expressions. It was A LOT but FUN! We then continued on to Spain where the bulk of the athletes were, and finally, we spent under 48 hours in Beijing to finish the project. It was so important to the team at @wiedenkennedy and to my creatives, that we keep true to our intention, that no matter what, we make sure that these women are heroes. It was incredible. I can not thank them enough for letting me bring their vision to life. My life’s work is to inspire people to be their strongest and best self, and I hope this campaign is the poster little girls keep on their walls to remind them to dream bigly and fiercely.  “DONT CHANGE YOUR DREAM, CHANGE THE WORLD” #DREAMFURTHER #NikeWorldCup #NikeWomensWorldCup @Krystlemortimore @_.crisaraujo @sharkmanley @creativebloodagency @paddytreacy @albertpukies @francesa_vh @anne_grit @maksmaks @happy_finish https://www.instagram.com/p/ByiYptKAsTM/?igshid=hlpvik923k8a

Sam Kerr, Forward (Australia) Andressa Alves, Forward (Brazil) Neymar Jr., Forward (Brazil) Philippe Coutinho, Midfielder (Brazil) Wang Shuang, Midfielder (China) Fran Kirby, Forward (England) Amandine Henry, Midfielder (France) Grace Geyoro, Midfielder (France) Marie-Antoinette Katoto (France) Sara Däbritz, Midfielder (Germany) Lieke Martens, Midfielder (Netherlands) Daniëlle van de Donk, Midfielder (Netherlands) Asisat Oshoala, Forward (Nigeria) Ji So-Yun, Midfielder (South Korea) Gerard Piqué, Defender (Spain) Crystal Dunn, Forward (United States) To further promote the campaign and the Women’s World Cup, Nike is also promoting its limited-edition “Dream Further” jerseys.  This is the first-ever kid's soccer shirt created specifically for girls that, as part of its design, includes the powerful mantra: “Don’t change your dream. Change the world.” Read the full article

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