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This article is a follow up to, “Get your Exposure & Ace your Targets!” I decided to elaborate further on the topic of marketing because, it’s a passion of mine and it is one of the major, if not leading components to a successful career as an artist.

Let’s begin with defining Marketing as we did before; Marketing is the process of communicating to your target market/customers the value of a product or service for the purpose of selling that product or service (Wikipedia). Now, to make elementary since of this definition lets’ dissect and elaborate. First, you of course have yourself (artist/talent) as the product/business, you know who your target market is and you know you’d like to make a living while doing what you love to do. But the real question is, “How do you efficiently communicate with the market who wants to buy what you’re selling?”

As mentioned in paragraph 5 of the referencing article, options of communicating include websites, social media pages, online video forums and digital press releases. And I’d like to add another, which are mobile applications.  All of these tools of communication with your market allow you to use all of the material you have to reach out and speak to them. Write a blog that speaks about you as a person and as an artist. Share that info, your potential consumers want to know who you are, where you come from, what you believe in and why you’re presenting yourself to them and what you’re representing. They need this info to decide whether or not they can relate to you. While doing this, be sure to use your “Tags” and/or “Hashtags” to find other persons that may be like minded to you and any pertinent info about you and what you represent.

Video blog about your current project or interest, whats’ your motivation, what you’ve done so far and what’s coming next. This can interest and engage your audience as well as give them a sense of traveling your journey with you. Nothing’s more exciting than a journey people! Don’t be afraid to share with your audience, they want to be involved with you whole heartedly.  You could do a Q &A (Question & Answer)

. If you can accommodate your fan base and provide what they are looking for in entertainment, then you’ve Aced your Target. Which is the point, right? Right.

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You wake up every day with a ton of ideas of how to pursue your career and live your dreams. Some of these ideas are obtainable & doable; but others, not so much. But, I’m pretty sure all of the ideas revolve directly around you as an artist; actions that would tend to, let’s say, be to the greatest advantage to your development and marketing. But if you don’t have key resources, some tasks will prove difficult to execute. As an artist you still have to live & maybe you cannot dedicate yourself fully and your entire day to pursuing your dream.  So you think. J Some artists are full-time parents, students, employees & entrepreneurs, or all of the above! Of course, there are other things that may be top priority and may even take precedence over your career as an artist.

            But, let’s think a little different about pursuing your dreams & maybe even being able to dedicate yourself full-time without sacrificing your other priorities. In this beautiful roller coaster of life, we have the ability to take a different route or even go in reverse. But no matter which direction, you must still have the vision of your ending goal.  I know you think that you would have to literally be conditioning, developing, marketing & performing/producing your talent at least 14 hours of your 24 hour day to be fully invested in yourself as an artist. But I am here to tell you, you don’t, but you will ;) There are so many creative ways to pursue your dreams and still be productive as to developing yourself as an artist.

            Here’s the thing, you know what your good at. It doesn’t necessarily matter if you’re a writer, dancer, singer, etc. You’re good at what you do & you’re passionate about it. But, there are other areas of your chosen industry where you could involve yourself with everything that involves your talent, the entertainment industry and maybe even developing other talents? Exploring alternative ways to build your experience, network and further your career is just as vital as conditioning and marketing.

First & foremost, let’s state some specifics about the artist to get a better understanding of whether or not having a manager is necessary. What does an Artist provide? An artist provides talent, creation & execution. Secondly, what does an artist need? An artist needs professional guidance, talent development/conditioning and marketing/awareness/exposure.

  At some point in every artist’s career they ponder as to whether or not they need a manager, or someone asks for their managers contact info while networking. At that moment, the artist may wonder, “Do I need a manager?” Well, let’s point out that the responsibility of a manager is to guide the artists’ career in the entertainment industry. This guidance includes addressing and maybe assistance in resolving personal issues that may affect the artists’ career as well as advising & counseling on all professional matters. You may be asking yourself, “What exactly, does that mean?” A talent manager is the artists’ friend, partner, confidante, investor and voice, at times and all at once. A manager is involved with the everyday to dos’ with their artist. Whether it’s implementing health & fitness coaching or problem solving real life decisions, a manager is fully involved with & invested in their client. It may seem like a bit much, but it’s vital that the artist is healthy, stress free & focused on their talent.

A manager also communicates with various entertainment & business professionals on the behalf of the artist to pursue performance and appearance opportunities to gain more exposure of the artists’ work. The artist is greatly benefited by this because it’s very professional and it shows other industry professionals that you take yourself seriously as a business. And that is a great precedence to set for any industry.

In addition, managers provide the artist with development resources to help the artist stay conditioned and fine-tuned. These resources can include but are not limited to, coaches & instructors to collaborate with & form a development regimen to keep the artist at their best. The benefit is the artist is able to develop & condition with a team tailored to that artist needs & specifications.