In a world of sidestepping, companies gain trust by giving people a new power. Offer your customers new ways of getting inside your business. Reveal rather than persuade. Organize your business in a way that delivers your purpose; beyond profit. Measure your positive impact, and what you’re doing to reduce negative impact. Above all, don’t act like an institution. Find lucrative ways to be on the side of people. Everyone says: achieve commercial success. We say: advance social progress.
#NewMainstream http://gamechangers.wolffolins.com via wolffolinsblog
This whole report is a really interesting read for anyone, not just those in design. Hyper-capitalism and the culture it has created now demands we find more meaning in what we do. Making money is not enough, make a difference. Empower others to make a difference, in turn this will make your own business grow and you will feel good doing it!
