The “meeting” of the future
Source: https://www.tfgassetmanagement.com/news/hospitality/a-shift-in-the-all-day-dining-concept.aspx
TFG Asset Management’s column on HospitalityNet focuses on strategies for utilising meeting room space and optimising yields.
Meeting space is usually underutilised and overlooked as a potential source of revenue. For leisure oriented properties, the addition of meeting space is a part of the brand requirement. Among corporate hotels, the implementation of revenue management strategies to maximise the use and revenue from meeting rooms is limited. Revenue managers usually set a fixed daily rate or package it with rooms and F&B. TFG Asset Management suggests new practices to enhance the value of meeting space and allow revenue managers to focus on yield strategies. Â Areas to focus on consist of technology, venue creativity, process, and incorporation of green practices.
