Swarovski Optik has ushered in a new era of nature observation with its AX Visio binoculars—a groundbreaking product blending premium optics with AI-powered functionality. Referred to as the world’s first smart or AI-assisted binoculars, the AX Visio debuted in early 2024, heralding a fresh wave of innovation for outdoor enthusiasts.

A Fusion of Swarovski Craftsmanship and Digital Innovation

At the core of the AX Visio is Swarovski’s renowned SWAROVISION optical system, delivering razor-sharp imagery, vivid color fidelity, and distortion-free visuals thanks to field-flattener lenses and advanced coatings. Complementing its analog excellence, the binocular integrates AI-driven features like real-time species identification—covering over 9,000 birds via Merlin Bird ID and extending to select mammals, butterflies, and dragonflies—powered by onboard image recognition and GPS geolocation.

High-Performance Design and User Features

Crafted with precision, designed by Marc Newson, the Swarovski AX Visio boasts an ergonomic body shaped for comfortable handling. In terms of specs, the 10×32 configuration offers a 112 m field of view per 1,000 m, light transmission around 88%, diopter adjustment from –7 to +5, and full IP67 environmental sealing—enabling operation across extreme temperatures. A built-in 13-megapixel camera captures stills and video in Full HD, storing them onboard for up to 15 hours of normal use.

Intelligent Features: Identify, Document, and Share

The AX Visio isn’t just a viewing tool—it’s a wildlife assistant. With one press of a button, the binocular identifies wildlife within its digital overlay. Users can photograph and record video, and the “share discoveries” function allows others to follow arrows guiding them directly to the observed subject. Photos and videos can be transferred to the Swarovski Outdoor App, which also handles firmware updates and media management.

A New Frontier for Nature Observers

By fusing Swarovski’s optical heritage with AI and digital sharing tools, the AX Visio transforms how users engage with wildlife. It’s not just about seeing—it’s about learning, documenting, and sharing in real time. The result is a powerful, intelligent binocular that redefines nature observation for 2025 and beyond.