#smartbinoculars

At the 2024 SHOT Show, Swarovski Optik celebrated its 75th anniversary with the launch of the AX Visio 10×32, the world’s first “smart binoculars.” This innovative model blends Swarovski’s renowned optical precision with advanced digital features, setting a new benchmark in the field of sports optics.

The AX Visio incorporates an AI-powered wildlife identification system capable of recognizing more than 9,000 species of birds and animals in real time. This makes it an invaluable tool for birdwatchers, hunters, and nature enthusiasts who want not only to see the world in stunning clarity but also to understand it better.

Equipped with an integrated camera for both stills and video, the binoculars allow users to capture what they see through the lenses. The recordings can be managed and shared via the Swarovski Outdoor App, which also supports firmware updates, live streaming, and sharing of field observations.

Optically, the AX Visio maintains Swarovski’s hallmark standards: brilliant color fidelity, crisp resolution, and a lightweight yet robust design. Despite housing 390 electronic and mechanical components, the binoculars remain compact and ergonomic, ensuring comfort during long outdoor sessions.

With a retail price of around $4,799 in the U.S., the AX Visio is positioned as a premium product—more than just a set of binoculars, it’s a hybrid of optics and technology.

In short, Swarovski AX Visio 10×32 represents a bold step forward: a device that doesn’t just magnify the world but interprets it, combining traditional craftsmanship with cutting-edge AI to transform how we experience nature.

With the Swarovski AX Visio, the future of nature observation is now—a remarkable fusion of Swarovski’s SWAROVISION optics and intelligent digital features. Dubbed the world’s first smart binoculars, the AX Visio offers unparalleled image clarity, vibrant color, and edge-to-edge sharpness thanks to its high-performance SWAROVISION field-flattener lens system.

Intelligent Identification at Your Fingertips

One of the AX Visio’s most transformative capabilities is species identification at the push of a button. Equipped with AI-driven recognition, it can identify over 9,000 species of birds, mammals, butterflies, and dragonflies in real time. Powered by the Cornell Lab of Ornithology’s Merlin Bird ID and Sunbird databases, the device uses integrated image recognition and GPS data to deliver accurate species identification.

Capture and Share Your Nature Discoveries

The AX Visio isn’t just for viewing—it’s a nature companion. Users can capture 13 MP photos and Full HD videos, facilitated by an onboard camera. These files can be transferred and managed through the Swarovski Outdoor App. The innovative “Share Discoveries” function marks observed wildlife and guides others via arrows in the user’s view.

Precision Design, Built to Explore

Created in collaboration with acclaimed industrial designer Marc Newson, the AX Visio is crafted from over 390 individual components while maintaining a surprisingly lightweight profile—just over 1 kilogram. Its specs include 10×32 magnification, and a 112 m field of view at 1,000 m (336 ft/1,000 yds). Additional features like a digital compass, video stabilization, and firmware updates via Bluetooth enhance usability for outdoor enthusiasts.

A Vision for the Future of Wildlife Observation

With its seamless integration of traditional optics and smart tech, the Swarovski AX Visio turns nature lovers into informed observers, capturing both the beauty and identity of wildlife in real time. This binocular redefines how we explore—and understand—the world around us.

Swarovski Optik has ushered in a new era of nature observation with its AX Visio binoculars—a groundbreaking product blending premium optics with AI-powered functionality. Referred to as the world’s first smart or AI-assisted binoculars, the AX Visio debuted in early 2024, heralding a fresh wave of innovation for outdoor enthusiasts.

A Fusion of Swarovski Craftsmanship and Digital Innovation

At the core of the AX Visio is Swarovski’s renowned SWAROVISION optical system, delivering razor-sharp imagery, vivid color fidelity, and distortion-free visuals thanks to field-flattener lenses and advanced coatings. Complementing its analog excellence, the binocular integrates AI-driven features like real-time species identification—covering over 9,000 birds via Merlin Bird ID and extending to select mammals, butterflies, and dragonflies—powered by onboard image recognition and GPS geolocation.

High-Performance Design and User Features

Crafted with precision, designed by Marc Newson, the Swarovski AX Visio boasts an ergonomic body shaped for comfortable handling. In terms of specs, the 10×32 configuration offers a 112 m field of view per 1,000 m, light transmission around 88%, diopter adjustment from –7 to +5, and full IP67 environmental sealing—enabling operation across extreme temperatures. A built-in 13-megapixel camera captures stills and video in Full HD, storing them onboard for up to 15 hours of normal use.

Intelligent Features: Identify, Document, and Share

The AX Visio isn’t just a viewing tool—it’s a wildlife assistant. With one press of a button, the binocular identifies wildlife within its digital overlay. Users can photograph and record video, and the “share discoveries” function allows others to follow arrows guiding them directly to the observed subject. Photos and videos can be transferred to the Swarovski Outdoor App, which also handles firmware updates and media management.

A New Frontier for Nature Observers

By fusing Swarovski’s optical heritage with AI and digital sharing tools, the AX Visio transforms how users engage with wildlife. It’s not just about seeing—it’s about learning, documenting, and sharing in real time. The result is a powerful, intelligent binocular that redefines nature observation for 2025 and beyond.

Swarovski AX Vision is a breakthrough in modern optics, blending high-end glass with next-generation technology. Designed for adventurers, birders, and naturalists, this device sets a new benchmark in the world of smart binoculars.

Unmatched Optical Excellence Meets AI Power

The Swarovski AX Vision binoculars, or AX Visio 10×32, combines Swarovski’s legendary optical clarity with artificial intelligence. With 10× magnification, 32mm lenses, and field-flattening SWAROVISION technology, users enjoy edge-to-edge sharpness and true-to-life color fidelity.

But the real innovation lies in its built-in AI identification system. It uses Merlin Bird ID and Wildlife ID, enabling the device to recognize over 9,000 species of birds, mammals, and insects in real-time — no internet required.

A Marvel By Swarovski Optik

One thing that makes Swarovski Optik take the lead is their undying penchant for innovation. With AX Visio, the company has taken things up a notch. Where clarity is of paramount importance, the AX Visio comes prebuilt with 10&32 magnification, promising:

Technically, it matches the optical standards of Swarovski binoculars EL 8.5 x42, which is already a gold standard. By all means, the AX Visio is set to become a worthy successor with AI-powered vision, integrated digital controls, and seamless connectivity.

Share Discoveries in Real-Time

One of the standout features of the Swarovski AX Vision is the "Share Discoveries" mode. This function lets users tag a specific location where a species is spotted, and others in the group can be guided visually to the exact same position.

Perfect for group birding tours or educational nature walks, it bridges the gap between solo observation and community learning.