#nap data

New Post has been published on https://www.localseotampa.com/how-to-use-google-my-business-to-give-your-local-seo-a-boost-201906/

How To Use Google My Business To Give Your Local Seo A Boost

Today, Google my Business is very important for websites, especially those that are concerned with their local SEO SERPs. This is because it heavily influences what shows up underneath of when a map is seen by your visitors. It’s important to understand that this is different from what shows up in the local organic though.

Claiming Your Google my Business Listing

Unfortunately, there are still a lot of businesses who haven’t claimed their listing today. This is crazy considering how easy it is to do. Once you’ve claimed it, don’t simply be satisfied with “a job well done” here. You’ll want to make sure that you also take some time to optimize it by:

Adding photos

Creating questions and filling in their answers

Making sure your business also has a description

With how easy this is to claim, manage and maintain it really should be a no brainer, especially with how important it is if you want to show up in local searches. Once you realize this, it’s easier for you to understand why this is the first impression you make on people. This means that today your website is left to make secondary impressions. In this way you can kind of think as this knowledge panel as your new home page.

Your Online Performance

Some businesses are saying that they no longer need their own website thanks to Google my Business. However, that really isn’t the case. Instead, your online presence is about performing well in multiple places so you’re easily found and seen. Google my Business will definitely help you with this but you shouldn’t be completely reliant upon it.

Having a website available for your clients will enable them to do some research before they make a purchase. This is especially important if you’re selling big ticket items like cars, home appliances, and real estate. If you’re only selling small items like toilet paper, there’s no need for a website anymore since most people are having their voice assistants do their shopping for them. This is also true for restaurants because people are simply looking on Google to see what’s near them and how they’re rated. So, while certain verticals need to have a website, others definitely don’t.

Google My Business’ Most Important Features

Now if you only want to rely on Google my Business to help you find clients online, it’s important that you make sure you fill everything out correctly. This should start with you filling out the most important information about your business, which includes your business’:

Name

Phone number

Address

Map pin placement

From there you’ll want to make sure your business is listed in the correct categories. Now you’ll want to also start taking and uploading photos. All these things will also help your local SEO if you have a website that you want to have rank higher in the SERPs for its niche in your location.

Once you’re all set up here people can start leaving you reviews. This is something that you should pay attention to because it’ll effect how you show up and how you’re ranked. It also effects whether customers want to do business with you. Studies have shown that business with lots of great reviews will get more business than those who are listed higher but have fewer reviews or too many negative reviews. This is why online reputation management is so important today.

New Post has been published on https://www.localseotampa.com/making-sense-naps-201710/

Making Sense With NAPs

Your Name Address and Phone number are what we call in SEO, NAPs. This information is vital to be placed strategically on your website. Without it you’re losing traffic and revenue and we’ll look at why.

When search engines and customers are looking for your goods and services, the data including your NAPs is of high importance. You’re being indexed based on your location via an area of SEO called ‘Local SEO’. Local SEO is a division of SEO that focuses primarily on your location and contact data. Without this data strategically placed on your site you’ll end up losing too much to the competition that does. Search engines like Google crawl your webpages for all the pertinent data that is in text. If your location and other locale data isn’t in this format, it won’t index your webpage in that category. So if you owned ‘Acme Car Rental, 123 Smith Street in Kalamazoo, Michigan’, and you didn’t include all this data plus your phone number, then people looking for such services in your area wouldn’t know that you were a provider. You not only need to put this data on every webpage, but also n a contact page. You need to include your location in posts and when tagging pictures, videos, and anything relating to your site. It doesn’t stop there. You have to be aware of every opportunity to places your NAPs on your site and in posts and comments to others.

New Post has been published on https://www.localseotampa.com/fine-tuning-local-seo-results-201708/

Fine Tuning For Local SEO Results

Local SEO is of as much importance today than ever. It’s because your local SEO data is a wellspring of information that can be exploited by you or your SEO company like Local SEO Tampa. We’ll look at some approaches that should help in sliding into more success than normal SEO practices

Google Business

Of great importance is studying and using your Google Business profile. You’ll need to look at what others have up there and make sure your data is of superior quality. The results appear on the pages that surfers go to where local businesses will appear. Once your site has all its ducks in a row, Google will see this and that will propel them higher up in the rankings meaning more visibility and better return results. Make sure to really study how Google Business works. If you have a problem, just hire a company like local SEO Tampa to do the job. They have a staff that is expert at utilizing this Google venue and they’ll walk with you each step of the way.

TITLE: Structured Data Markup

One thing you’ll need to do is to use a structured data markup. This will allow for your business to appear in Google’s local Knowledge Graph that appears on the right side of Google’s SERPs. These snippets of information go hand in hand with your Google Business profile and are like a magnet to people who are surfing for products and services that your company provides. Visitors will get all the info they need including your NAP (Name Address Phone). All are important for gaining that strong foothold.

Optimize Your NAP Info

If your NAP info is off by even a number or a letter you’ll be at a loss as people will be calling or emailing the wrong number or account. That’s traffic will go to a wrong destination and your site will gain no advantage. You can use rank tracking software to monitor any citations and you’ll need to look for those inconsistencies in NAP data. Same goes for social media pages, and anywhere your website’s NAP data exists. If you have a lot of posts and links that are inbound, you’ll want to double check these and ask the originators to correct them. Also, anytime you change phone numbers or address you had better update your web pages asap.

Competitor Analysis

Yes, you’ll have to do some competitor analysis aka spying. You need to see where your competitors are getting their info and how it can conflict with yours. You want to know which domains are linking to your competitor’s sites and then you’ll want to do as good or better. This means really going to work. You would need to get in contact with the other domains, explain to them why a link to you or exchanging links will be a benefit. This might not work the first time, so you’ll have to be the ‘friendly neighbor’ approach. All big domains have social media pages. Go to these pages and praise the company and engage with their surfers and members. Be a help to one and all and soon people will find you of such help the primary domain you’re looking for a link from will see the value of it.

Be A Big Help

As mentioned above, being a helpful neighbor is a good way to point out that domain’s company has the right services and products. It’s a good way to get the attention of those big authoritative websites to send in links to you. Chat on their social media pages and point out to people which products and services the main domain company offers. Then sit and wait for people to be perplexed with a problem that the main company hasn’t or cannot solve. You step in, offer a solution, wait for the feedback. This is extra tricky good when it comes to a company’s blog. When you comment, you’re allowing for a sign type of link on their pages and Google might see it as an endorsement especially if the comment you leave is on a specified top that has many people looking for a solution. You’ll see how this works with video game sites. Often a new video game will come out and it won’t work on one or more platforms or have some bugs in it that make the game impossible to play or resolve. You show up and solve the problem or offer a solution that leads back to your website. This can be for video games or any product that has problems. People will try your solution and if it works, Google will look at the sheer number of searches for that solution, find that yours is the one drawing in the traffic and Google will sense you as not only being an authority but getting inbound links from one or more authoritative sites whose members have been pining for a solution.

Final Word

New Post has been published on https://www.localseotampa.com/fine-tuning-local-seo-results-201708/

Fine Tuning For Local SEO Results

Local SEO is of as much importance today than ever. It’s because your local SEO data is a wellspring of information that can be exploited by you or your SEO company like Local SEO Tampa. We’ll look at some approaches that should help in sliding into more success than normal SEO practices

Google Business

Of great importance is studying and using your Google Business profile. You’ll need to look at what others have up there and make sure your data is of superior quality. The results appear on the pages that surfers go to where local businesses will appear. Once your site has all its ducks in a row, Google will see this and that will propel them higher up in the rankings meaning more visibility and better return results. Make sure to really study how Google Business works. If you have a problem, just hire a company like local SEO Tampa to do the job. They have a staff that is expert at utilizing this Google venue and they’ll walk with you each step of the way.

TITLE: Structured Data Markup

One thing you’ll need to do is to use a structured data markup. This will allow for your business to appear in Google’s local Knowledge Graph that appears on the right side of Google’s SERPs. These snippets of information go hand in hand with your Google Business profile and are like a magnet to people who are surfing for products and services that your company provides. Visitors will get all the info they need including your NAP (Name Address Phone). All are important for gaining that strong foothold.

Optimize Your NAP Info

If your NAP info is off by even a number or a letter you’ll be at a loss as people will be calling or emailing the wrong number or account. That’s traffic will go to a wrong destination and your site will gain no advantage. You can use rank tracking software to monitor any citations and you’ll need to look for those inconsistencies in NAP data. Same goes for social media pages, and anywhere your website’s NAP data exists. If you have a lot of posts and links that are inbound, you’ll want to double check these and ask the originators to correct them. Also, anytime you change phone numbers or address you had better update your web pages asap.

Competitor Analysis

Yes, you’ll have to do some competitor analysis aka spying. You need to see where your competitors are getting their info and how it can conflict with yours. You want to know which domains are linking to your competitor’s sites and then you’ll want to do as good or better. This means really going to work. You would need to get in contact with the other domains, explain to them why a link to you or exchanging links will be a benefit. This might not work the first time, so you’ll have to be the ‘friendly neighbor’ approach. All big domains have social media pages. Go to these pages and praise the company and engage with their surfers and members. Be a help to one and all and soon people will find you of such help the primary domain you’re looking for a link from will see the value of it.

Be A Big Help

As mentioned above, being a helpful neighbor is a good way to point out that domain’s company has the right services and products. It’s a good way to get the attention of those big authoritative websites to send in links to you. Chat on their social media pages and point out to people which products and services the main domain company offers. Then sit and wait for people to be perplexed with a problem that the main company hasn’t or cannot solve. You step in, offer a solution, wait for the feedback. This is extra tricky good when it comes to a company’s blog. When you comment, you’re allowing for a sign type of link on their pages and Google might see it as an endorsement especially if the comment you leave is on a specified top that has many people looking for a solution. You’ll see how this works with video game sites. Often a new video game will come out and it won’t work on one or more platforms or have some bugs in it that make the game impossible to play or resolve. You show up and solve the problem or offer a solution that leads back to your website. This can be for video games or any product that has problems. People will try your solution and if it works, Google will look at the sheer number of searches for that solution, find that yours is the one drawing in the traffic and Google will sense you as not only being an authority but getting inbound links from one or more authoritative sites whose members have been pining for a solution.

Final Word