#mutual mobile

Business transformation How can mobility shift business processes, products or services? How will it reshape the way you market, sell, service or collaborate with customers, employees and partners?

Digital experience What do users expect, want and need? How can you create desirable mobile experiences that also meet business objectives?

Technology What's the technical architecture and application blueprint required to support mobile initiatives today, tomorrow and into the future?

Governance How does your organization need to adjust to incorporate mobility into planning and decision-making? How will mobile initiatives be evaluated, refined and prioritized over time?

Due diligence in these areas will provide a solid rationale for mobile investments, as well as create momentum towards meaningful mobile innovation. Remember, just as your business strategy changes to exploit changes within the market, your mobile strategy must adapt too.

By taking the time to clearly define your strategy — and revisiting it as needed — you'll ensure your mobile efforts are:

Informed by actual user needs and expectations

Coordinated and aligned with overall business strategy

Aligned with current mobile best practices

While the level and depth of each phase should be specific to the needs of your organization, a typical roadmap exercise consists of:

Information gathering Get to know internal stakeholders; leverage or conduct user research; look at competitors and market trends; assess the constantly evolving mobile landscape.

Evaluation of mobile practices Analyze each aspect of your mobile practice in light of your goals; create a project prioritization matrix; devise a model for accurate mobile benefit analysis.

Definition and dissemination Articulate your business goals; assess each goal against specific mobile objectives and capabilities; get buy-in from appropriate teams as needed.