#multipletvcs

Watch some of the TVCs HERE.

You've seen the trend of analysis, what role the woman plays and how it shapes a woman's thinking. Not all the TVCs are available on their website though they should be. Youtube most certainly has them but they are rather difficult to weed out. There is a decent playlist of them here, not my own but I thank this person for forming this collection.

I can't link and critique every single advert but the greater idea is that there has been some evolution in their adverts. The worth of a woman and her appearance is still always the highlight. It is like saying "if she wants to get anywhere in life or have anything worth having, she has to be fair". 

There is one contemporary advert that reflects a woman's success based on her fairness. One wonders why people often use celebrities in adverts and perhaps it is because they are fair too. Basically it suggested that she would not becoming a rising star if she did not care for her complexion and more importantly, it showed that the MAN, meaning the guy putting on the show (the advert shows her as a performer and a singer) would fail and as the saying goes, behind every successful man is a woman. They took this saying and went a little too far. Basically condemning her and blaming it on her. Her appearance alone would guarantee the show's success.

Another one shows a prominent actress, Genelia, endorsing this product. The advert she is in, shows as if because of her complexion she stands out and therefore her opinion matters. She is seen talking on the mic at a cricket game and people are listening to her, more importantly, a man is actually paying attention.

3rd TVC shows that some people go back to their roots. F&L actually has a cream that makes use of traditional ingredients/compositions/nutrients through Ayurveda. Here, her father helps her but in the end, she still catches the eye of a younger man. Her appearance goes from traditional with dull skin to contemporary and fair. Basically she is insulted for her appearance because she appears like a simpleton, as if they wouldn't know any better. There are simple people in India, beautiful people, this is condescending to them as a class altogether. India explicitly displays its different in class, caste and segregates. What exactly are we teaching the newer generation.

Also, the brightness of the moon is highly regarded, as if that glowing light stands out amongst the darkness and that brightness is something a woman should strive for to set herself apart.

I could go on for a while. It is actually hard to find adverts with subtitles but perhaps just by viewing one, you'd actually grasp the whole concept without knowing the language.

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