#multichannel publishing

How to do multichannel publishing like an expert in 2022

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Namics stellt in einem aktuellen Blogbeitrag ein interessantes Konzept vor, welches textbasierte Inhalte von ihrer linearen Struktur löst: http://blog.namics.com/2013/02/adaptiver-content-die-content-strategie-der-zukunft.html. Stellt euch Inhalte vor, die sich je nach Art der Konsumation des Clients anpassen. Konsumiere ich einen Text über mein Smartphone, wird nur die wichtigste Essenz des Texts kurz zusammengefasst, wie es z.B. Summly verspricht, wie t3n zu berichten weiss: http://t3n.de/news/summly-20-news-400-zeichen-424132/ . Im Konzept, welches "die US-amerikanische Content Strategin Karen McGrane" weiter ausführt, sollen Text mit Metadaten versehen werden: http://karenmcgrane.com/2012/09/04/adapting-ourselves-to-adaptive-content-video-slides-and-transcript-oh-my/

Wie das geschehen kann, stelle ich in diesem kurzen Blogbeitrag vor: http://blog.arbyten.ch/post/41354867774/strukturierte-daten-facebook-und-wolfram-alpha. Das Zauberwort nennt sich "strukturierte Daten". Metainformationen beschreiben Textbausteine und versehen diese mit Informationen, die von "intelligenten" Computerprogrammen analysiert werden können. Diese Systeme setzten diese Textschnipsel je nach Bedürfnis des Users zusammen. Auch "Multichannel Publishing" genannt.