Sustainability / UPF and pollution
https://www.soilassociation.org/blogs/2022/august/24/how-bad-is-ultra-processed-food-for-the-planet/
Processed food conjures up images of giant, resource-guzzling factories – hardly good for the planet. But could processing actually help red
Ultra-processed food typically undergoes extensive processing, resulting in significant waste generation, substantial water and energy usage, and elevated levels of greenhouse gas emissions. This aspect shows that processed food not only impacts our health negatively but also has detrimental effects on the environment and biodiversity.
Highlighting this factor in my project is crucial, as environmentally conscious consumers are more likely to connect with a brand on a deeper level when they understand its commitment to environmental issues.
