#mplusmv

In liateR's own words, brick-and-mortar retail locations fail to deliver the personalized experiences consumers are looking for, and the conversion rates brands desire. The need for informed, customized experiences remains a large pain point -- and technologies like iBeacons remain restricted in the solutions they can offer. Referring to itself as the "Google for offline retail" liateR uses advanced voice recognition, gesture detection, and augmented reality to create an environment where consumers can digitally "try on" and buy clothing in a variety of contexts and locations. Data automatically acquired from each user is used to deliver custom content by a) recommending specific sets of products, and b) sending tailor-made offers.

liateR is a single player in a large market -- but their secret sauce includes a well-rounded team that combines deep knowledge of the retail industry, strong technical expertise, and passion for disrupting the world of offline retail. We look forward to seeing where they go!