#motiongraphicsandanimation

When it comes to video production, motion graphics, and broadcast commercials, few names stand out like Hurst Digital. Based in Addison, Texas, Hurst Digital has built a reputation for creating visually compelling content that combines creativity, strategy, and precision. From concept to final cut, their team delivers high-impact visuals that tell stories with purpose.

Comprehensive Video Production Services

At Hurst Digital, the focus is on more than just creating content — it’s about creating impact. Their wide range of services includes:

🎥 Video Production & Post-Production

From on-location shoots to professional studio work, Hurst Digital manages every aspect of production. You can find us as animation and visual effects Addison Texas. With expert crews, lighting, editing, sound mixing, and color correction, projects are polished to perfection.

🎨 Motion Graphics & Animation

Complex ideas come to life with custom animations and motion graphics. These visuals make brands stand out, simplify messaging, and engage audiences across platforms.

📺 Broadcast Commercials

Hurst Digital specializes in TV, streaming, and digital commercials that meet broadcast standards. Every commercial is strategically designed to capture attention and deliver results.

Trusted by Top Global Brands

Hurst Digital has proudly partnered with some of the world’s most recognized organizations and brands, including:

Nike

PUMA

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NASA

Showtime & HBO

Texas Rangers

American Heart Association

Texas Instruments

Richards Group

Omnicom Media Group

Their diverse client portfolio demonstrates the trust and credibility they’ve earned through decades of experience and consistent results.

Award-Winning Excellence

Hurst Digital is celebrated in the industry for outstanding creativity and technical mastery. Their awards include:

🏆 1 Emmy Award – Excellence in television production 🏆 17 Telly Awards – Honoring creativity in branded content and commercials 🏆 6 Remmy Awards – Marketing and communication excellence 🏆 2 Davey Awards – Big ideas from small firms recognized globally 🏆 10 Aurora Awards – Innovation in film, video, and digital production

These achievements highlight their dedication to producing content that not only meets expectations but exceeds them.

What Clients Say About Hurst Digital

The reputation of Hurst Digital isn’t just built on awards, but also on the satisfaction of their clients:

“Phenomenal at production and postproduction… my favorite corporate and broadcast production company in Dallas, hands down.” – Eric Sherman

“Quick, professional, and top of the line graphics… I will work with Hurst Digital again (and again).” – George Spielvogel

“Professionalism, expertise, and commitment to excellence make them a trusted partner for all digital needs.” – WERC BSN Sports

Why Choose Hurst Digital?

Proven expertise backed by decades of experience

Trusted by leading brands and agencies worldwide

Seamless production and post-production workflows

Award-winning creativity and innovation

Get Started with Hurst Digital

If your brand is ready to stand out with powerful storytelling and stunning visuals, Hurst Digital is the partner you can trust. From corporate videos to national broadcast commercials, their team delivers work that resonates and drives results.

This is my final evaluation for my final major project.

This is the final render of my final major project animation in 720HD. I am happy with the overall render.

If I had time I would’ve liked to add sound effects, however I need to evaluate my entire project and only have until friday to complete everything.

This is my first test render in 540 HD of my final animation of which I am happy with the camera shots and movements.

In my last session I finished off my animation adding facial expressions to my main character based on his anger, pain and breathing of which was done with ease as I simply had to add numbers in the channel box to either the eyebrows, nose, mouth, jaw and eyelids.

I then added a camera into the animation and started auto key framing the camera from the camera perspective, this way it is easier to see what the camera is actually filming. I stayed with using one camera so I could make the rendering less complicated and not have to edit all the shots together my self. Instead I either panned the camera from one shot to another or I simply snapped the camera to each shot by adding a keyframe in before the shot so I could create a fast action packed fight scene.

I then finally rendered it out in 540 HD of which took about 4 hours where there is 725 frames and was rendering at 1 frame every 10-15 seconds. Once it rendered I then had to open the first keyframe into After Effects where it automatically simulated all of the keyframes into the programme.

I then had to ensure the fps was set to 24 rather than by default 30, however this complicated it slightly so I had to right click on the composition, and unlock time scale so I could expand the composition to the exact amount of seconds my animation actually is, of which is approximately 30.5 seconds.

Once this was adjusted I then had to add the composition to render queue and adjust the render settings such as resolution, file type and also set where it will be saved to. Simply clicked render and then it was converted into a quicktime.mov and the test render was complete.

I only came across one problem after this render where some reason the light went black around the environment of which I will simply have to adjust the lighting before my final render.

This is a play blast of the last part of my animation before adding cameras and lighting; showing the brutally beaten, secondary character getting thrown into mid-air. Then showing the main character finally ending the animation off with a brutal stomp to the head, killing him or not, that’s up to the audience to decide.

I found this part of the animation surprisingly easier than some of the other maneuvers throughout. However, it obviously doesn't come without it’s difficulties and along with the simple character rigs it is hard not to make the animation look so stiff and unprofessional. Again this will be majorly improved as soon as the cameras are added to the scene showing a variety of different shots such as close ups, mid-shots, long shots and even extreme close ups cutting out certain movements that aren't as fluent at they could be. 

I am slightly behind my proposal concerning leaving a week to render and evaluate, however I will have to add the cameras and render it out in my next session and start my evaluation during the render process.

This is my progress so far on my final major project 3D animation.

I have made major progress today and I am now up to date with my schedule of which I am currently finish off the last touches before adding the cameras in to the animation.

I have created shots 13 to 17 this session which involves a headbutt and also my main character throwing my secondary character into the air. I am still adjusting and refining the throw manoeuvre of which will finish my animation off for good.

Again I haven’t had many difficulties during this project other than fluency and timing of the keyframes due to the basic rigs and difficult manoeuvres throughout the animation. Creating the animation showing all the principles is quite difficult especially having to show a lot of follow through and overlapping action on impact of the fight manoeuvres throughout the entire animation. 

I plan to finish this throw sequence, adding facial expressions and finally adding the cameras and lighting in my next session to finish the animation off overall.

This is my progress from my last session working on my final major project.

I have made a lot of progress today due to a full day of access to software to work through my animation.

I created a few more maneuvers in Maya with my main character kneeing his enemy in the stomach. With this I have had to adjust key frames and timing to make it as fluent as possible also showing the effect it has on impact of my secondary character.

Due to long hours of tedious work throughout the day it is as fluent as I had hope it to be. However, I am still yet to add camera shots at all different angles which will cut out some of the rough animation and hopefully overall look professional with the lighting and HD render.

I have a week and one day to complete this project including rendering and evaluating my work. Therefore I plan to finish my animation by Friday so I can start adding the cameras and lighting to finally create a professional overall animation.

So far I have realized the timing of each shot will be a lot shorter than planned and so all the shots will actually come to a maximum of 40 seconds rather than a minute. 

This is my progress so far this week, I am finally up to date with my plan and should be able to complete the animation side of the project by next session.

I have created shot 13 from my storyboard however, I have improvised by making the main character grab his enemy’s arm and pulling the weapon deeper into his chest. I thought of The Lord of the Rings and it inspired me to add a little part from the end of the Fellowship of the Ring.

I had difficulties with timing and fluency today and ending up deleting parts of my work of which took 40 mins to create. There were too many keyframes to work around and adjust so I thought it would be more efficient to just delete them and start again.

Therefore I have been setback slightly and my outcome from today’s session is as much as I planned to create.