Feb 17, 2016
Ritual Chocolate Bar Detail http://ift.tt/2182c7f
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Ritual Chocolate Bar Detail http://ift.tt/2182c7f
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© modern8 (via Packaging of the World)
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modern8 | modern8 is a brand design agency based in Salt Lake City, Utah. The agency, founded by Randall Smith, specializes in print, branding and web design. The images above are from their branding and packaging created for Bookjigs. BookJigs are an innovative bookmark which attaches directly to your book's cover so it is never lost. Besides the lovely product itself, I love the variety of themes in the packaging. The illustrations are beautiful and there is a perfect balance between the packaging and the bookmarks.
In 2010 a company with a funny name and a new product approached us. Our strategic recommendations included using the company name as a product name and simplifying it. Bookjigs is an original product innovation for a common need: bookmarks. We designed packaging that graphically and verbally explains how the product is different. Bookjigs attach to your book and include a ribbon so you never lose your place. The graphic approach of the packaging developed into a brochure and counter-top display to promote the retail products.
Have a look at more of modern8's works here