Top Posts Tagged with #mobileappnews

ypercasual games have experienced stable growth over the past couple of years, accounting for roughly 33% of the top 100 games worldwide in 2021. Hypercasual games are known for their simple “tap-to-play” mechanics that’s based on conventional arcade games. This minimalism is largely the reason that has made it easier for app developers to launch their own hypercasual titles. According to a new report from mobile gaming ad experts Tenjin, Android has reached a record high 57% share of hypercasual games' ad spend. This is quite a feat because in the first quarter of 2022, ad spend was split 50-50 between Android and iOS.

#hypercasualgames #mobileapps #mobileappnews #mobileapptrends #appspending #adsspending #android #ios #mobileappdesign #mobileappdevelopment #appdeveloper #jhavtechstudios

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Apple Search Ads have increased in popularity after the tech giant’s app tracking transparency changes. The question is, how many apps are using them? Based on the findings of AppFigures, roughly 61% of the top apps are using Apple Search Ads. This is based on an evaluation of the 100 top grossing apps in every category on the App Store. Education was the category with the biggest investment in Apple Search Ads, followed by Photo and Video and Health and Fitness apps. Apple Search Ads are extremely popular in part because they generate good results. Apple provides accurate targeting methods that allow app developers to reach users when they are looking for new apps to download.

#mobileapps #mobileapplications #mobileappnews #applesearchads #topgrossingapps #appstore #appdownloads #appoptimization #appmarketing #appdeveloper #jhavtechstudios