Sep 21, 2022
Apple Search Ads have increased in popularity after the tech giant’s app tracking transparency changes. The question is, how many apps are using them? Based on the findings of AppFigures, roughly 61% of the top apps are using Apple Search Ads. This is based on an evaluation of the 100 top grossing apps in every category on the App Store. Education was the category with the biggest investment in Apple Search Ads, followed by Photo and Video and Health and Fitness apps. Apple Search Ads are extremely popular in part because they generate good results. Apple provides accurate targeting methods that allow app developers to reach users when they are looking for new apps to download.
