Every app has been designed for a specific purpose. The mobile app event tracking feature of a heatmap tool also monitors and records the events (touch, scroll, zoom, and others) that better facilitates a good user experience.

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Every app has been designed for a specific purpose. The mobile app event tracking feature of a heatmap tool also monitors and records the events (touch, scroll, zoom, and others) that better facilitates a good user experience.

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An app session replay tool provides the other part of the equation by focusing on the qualitative aspects of those numbers. These qualitative aspects can help you get answers behind the numbers. If Google Analytics discloses the number of total signups or purchases made, then UserExperior’s session replay will highlight the reason why other visitors didn’t take the desired action.