#mobile_network

For now, for MTS subscribers, but shortly numbers of other Russian operators will be added Russian operator MTS announced a new opportunity for a branded advertising service. In MTS Ads, it is possible to launch advertising in Telegram Ads based on external data - with settings based on phone numbers of Russian operators. [caption id="attachment_70112" align="aligncenter" width="550"] MTS[/caption] MTS has reached an agreement with Telegram Advertising can be configured in the interface of the MTS Marketer service, targeting by geography and interests based on MTS data, as well as by segments and groups of the messenger. In the fall, they will add the ability to run advertising within their database, as well as advertising using the CPM model with payment for 1000 impressions. At the same time, clients can promote messages, groups, and bots with links inside Telegram, as well as messages with links to external sources in Telegram Ads. MTS Director of Advertising Technologies Elena Melnikova said: We are pleased to combine the technologies and scale of MTS and Telegram. Now Russian businesses and advertising agencies will be able to launch advertising in Telegram based on external data - MTS Big Data segments, their own CRM systems based on phone numbers. We are pleased to offer MTS clients this opportunity.

5G Open RAN is the first commercial network of its kind Japanese operator NTT DOCOMO today announced the deployment of the world's first commercial GPU-accelerated 5G network. [caption id="attachment_60419" align="alignnone" width="780"] 5G network[/caption] The new product is called 5G Open RAN, and it is the first 5G virtual network for commercial deployment by telcos using Nvidia's Aerial platform with a carrier-grade vRAN-enhanced stack. The platform brings together Nvidia's Aerial vRAN stack for 5G, artificial intelligence infrastructure, accelerated computing infrastructure, and long-term software support and maintenance. Japan launched the world's first 5G network with acceleration based on Nvidia GPUs [caption id="attachment_60420" align="aligncenter" width="596"] 5G network[/caption] 5G Open RAN leverages Fujitsu's high-performance 5G virtual radio access network (vRAN), built on the NvidiaAerial vRAN stack and Nvidia converged accelerators. This symbiosis allows telecommunications companies to create an all-software and cloud-based network that can dynamically allocate resources using industry-standard hardware. DOCOMO itself says that this approach, among other things, can significantly reduce both the costs of building a network and increase energy efficiency. More precisely, compared to existing 5G networks, the new solution reduces overall costs by up to 30%, network load by up to 50%, and power consumption at base stations by up to 50%.