Pontiflex and 'Mobile Signup' ads
Pontiflex, a mobile ad company has a signup model where advertisers only pay after someone viewing an ad actually completes a sign-up platform.
They've recently raised $7.7 million in new funding to grow their platform, AdLeads.
It provides an opportunity for smaller businesses to feel safer about their ad spend across mobile apps, making sure they pay for the signups they seek, rather than wasted clicks or impressions that may not lead to any business benefit.
In addition to the extra security it provides, platforms like this could really open the eyes of businesses that have shied away from digital before, with positive results highlighting the power of digital (and mobile) communication with an actively engaged, targeted audience.












