Oct 13, 2011
According to a new study from Dynamic Logic, as Mobile's losing a bit of its novelty; consumers are starting to tell the difference between the good mobile ads and the bad. Previous research found that essentially all mobile ads yielded positive effects. Now "bad" ads are significantly under-performing. Brand favorability was 14.5% higher among people who saw the best-performing mobile ads than people who hadn't seen the ads. The worst-performing ads, meanwhile, had a negative correlation with brand favorability. Get the best interactive rich media ads: http://getinteractive.tv/
