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This is the link to my final video for Web Multimedia.
I uploaded it to YouTube, the chosen streaming website and I ensured that I added the music source in the comments as this was a requirement when I decided to use music from his website.
The video played clearly and well and was available to play at 1080p HD as planned.
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Planning and Pre Production for Web Multimedia
Pre Production:
I will aim to make my video around 50 seconds long so that I have a few seconds of leeway in case I need to add anything or the transitions add a few seconds, as I do not want to go over the minute limit for the advertisement.
Establish Target Audience:
The target audience for my MMU advertisement is not only new students, but also their parents, as it is aiming to capture their attention and make them see that MMU and also Manchester, is somewhere they would want to spend their student years, and for the parents, where they would want there children to end up living/studying. It is important that the advertisement is appropriate to people of all ages, as students can be ages 18+.
Digital video encoding:
I will be digitally encoding my finished video, which means that I will be converting it from one file type to another. As I will be filming on my iphone, this films in .mov format, however to make my video suitable for web and YouTube usage in the end, it will need to be in .mp4 format for the best quality. I will be using Adobe Media Encoder in order to export and compress my final video.
There are many different digital video formats, which are each suitable for different platforms, and change the screen size, file size, quality etc of the video and audio as suited. Some of the mostly used video formats are: .avi (mostly on digital cameras), quicktime/.mov (mostly on apple products), wmv. (mostly on windows applications). Common codecs for exporting or compression are: .mpeg1/2 (supported by the web yet quite old), .mpeg4 (the best video quality for web usage), and .wmv (windows media video, which is also used on the web).
Digital video delivery options:
Delivery options for online videos are basically a digital download, or streaming options. Downloading allows the user to save the video and store it on their own computer/hard drive, and access the file whenever they have access to this laptop, and makes the video available online. Streaming is more ‘on-demand’, and allows the user to access the video from different platforms when they are online, whenever and wherever they like, an example of a streaming website is YouTube, which is the streaming website which I will be using for my video.
The bandwidth of a video is the bit-rate of available or consumed information capacity in metric multiples of bits per second. The video audio which I will be creating will have a bandwidth of 128(kbit/s).
Bitrate:
1 byte consists of 8 bits and video rates are given in bits per second. For H.264 streaming this would be the target for the video which I will be creating: HD 1080p at H.264 high profile 5000 kbps (35 MB/minute).
Purpose:
The purpose of me creating this video will be to advertise the university and also Manchester, to show future potential students a little piece of the university in order to entice them to want to come here. I will learn how to film, edit and encode in this assignment.
Copyright for Web Multimedia
Copyright:
International copyright law states that any material which is included in an advertisement that has been copied or derived from the original source has to have the copyright holder’s permission to be used in the website. Any copyright licensed material that I include without authorisation from the copyright holder, will be used to prosecute me under the Copyright Act of 1976, copyright term extension of 1998 and Digital Millennium Copyright Protection Act of 1998. Videos, music and information are all examples of copyrighted material that can be used in advertisements have to be strictly regulated. Websites such as YouTube have to be constantly monitored by people for infringement on copyrighted material. Here are some copyright issues which I need to be aware of when I am creating my video:
Some music is copyrighted and I will need to gain permission or I may have to pay to use it.
I cannot take content ideas from other existing videos or our class mates ideas as I would be stealing their original ideas and the work would not be 100% mine.
I cannot use existing video footage and then label it as our own, as this is classed as plagiarism and is illegal.
Libel:
Libel is the use of print, pictures, video or media to harm someone's reputation. Until 1964, a person could prove that they had been libelled simply by showing that the statements in question were incorrect. In 1964, the Supreme Court decided that public officials had to prove that the statements in question were made with "actual malice"‐for the purpose of harming the person's reputation. A statement has to claim to be a fact instead of an opinion. For example, saying, "Emily is mean" is not libel, because it is someone's opinion. However, if someone says, "Emily steals sweets from children", then the statement is libel if it is not true, because it would be a fact, not an opinion. Here are some things which I need to do in order to make my video suitable:
I must make sure that the information Is true and not damaging to any groups of people/companies/individuals/the university.
I must make sure that no false claims are made e.g. making up information about the university which is not true.
Ethical/Decency:
In order to make something ethically acceptable, you must ensure that you comply with the code of ethics and the laws surrounding the area of decency and ethics. Just because something is legal, it does not make it ethical, but then again some acts are both illegal and unethical. It basically means that no part of the video can be offensive to a certain group of people, which may cause them to be hurt by it or insulted. Decency is a measure of an object’s worth and value, the main issue which arises when decency is brought up is the issue of sex and inappropriate footage being hinted at/included in media. Issues are quite hard to define and handle as many people have different opinions on what is appropriate and what is not. Here are some things which touch on ethical issues and decency, which I will need to consider when creating my video:
I will need to ensure that the footage contains no racism or racist comments at all.
No swearing or bad language which may influence people or represent the university in an incorrect way.
No discrimination between different people (e.g. sexuality, disability, gender, nationality) will be included in the video as this could cause people to be insulted and it is not fair to discriminate between people.
No nudity or extreme violence as it isn’t suitable for the topic of the video and it is just not needed.
Lab 5 - Car Hit - Adobe After Effects
In this video I merged together two videos, one filmed on a green screen. I could then remove the green background and layer this video on top of the car video, and positioned it appropriately so that it appeared as if the man was being hit by the car as he walks into the road.
Lab 4 - Eagles Documentary - Adobe Premier ProFor this Lab task I had to use Premier Pro to merge together various shots of bald eagles, and also add music and a narrative voice over on top of the videos. I used different transitions between each eagle video so that it ran smoothly, and dipped the music track as the narrator was speaking so that they could be heard properly. I finally added some text to the intro.
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Free to watch • No registration required • HD streaming
Lab 3 - How to make a YouTube account
My YouTube Playlist for Web Multimedia videos:
https://www.youtube.com/playlist?list=PLA0zW-NhHl6ljywvmcHfq1zFF9wlw4VDx
After creating a YouTube account I then began to upload the videos which I had created in lab sessions.
This lab was also focused on creating a Wordpress account, however I decided to use mu Tumblr blog as this is where I have documented the rest of my uni work from other units.
Lab 2 - Rocumentary Video - To Document The Years
This was the second lab task which I completed within Motion. Instead of video editing, this composition was made up of various images, text and patterns, layered and positioned in order to create a montage of images which show rock music over the years.
Lab 1 Skiing Video - Freestyle Moguls - Veronica Paulsen
This was the first lab task which I completed within Motion, I imported a video, added text, filters for colour correction, and a mask so that the skier was accentuated in the video.
